Senior Media Planner & Insights Lead

CMICA Critical Mass; Canada; On-site; CAD 70,000 - 85,000; Full time

Job summary

Critical Mass is seeking a Senior Media Planner in Canada to manage integrated media plans and client partnerships across display, video, mobile and search. You will craft proposals, present analyses, and drive campaign success with strong attention to insights and results.

The role emphasizes collaboration with creative, PR, events, and other teams, ensuring campaigns stay on budget and on schedule while expanding media opportunities and client satisfaction.

Qualifications

• 5+ years experience in digital media management or related field.
• 2+ years as direct client contact and lead for media initiatives.
• Strong communication and interpersonal skills.
• Familiar with standard and rich media ad trafficking across display, video, mobile, search.

Responsibilities

• Prepare, write and present integrated media plans, proposals and analyses.
• Evaluate media opportunities, trends, and client issues.
• Manage client expectations, schedules, and deadlines.
• Maintain and optimize media plans and campaign performance.
• Coordinate with internal teams and media partners to deliver results.

Skills

Digital media management

Client management

Media planning

Communication

Time management

Tools

Telmar/Vividata

MediaRadar

Infosys

Prisma

DV360

CM360

Microsoft Office

Job description

Critical Mass is seeking a Senior Media Planner in Canada to manage integrated media plans and client partnerships across display, video, mobile and search. You will craft proposals, present analyses, and drive campaign success with strong attention to insights and results.

The role emphasizes collaboration with creative, PR, events, and other teams, ensuring campaigns stay on budget and on schedule while expanding media opportunities and client satisfaction.