Programmatic Strategy Lead

APX Exchange; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Job summary

Publicis Media Canada is seeking a Programmatic Manager to lead a team and drive programmatic activation across DSP/SSP/DMP platforms. The role requires strong digital experience and a leadership mindset to guide account teams and troubleshoot activation tasks.

You will develop campaign and programmatic strategies with clients, mentor junior staff, oversee forecasts, and stay ahead of new tech trends to sharpen client activations.

Qualifications

• College or University degree required.
• 4-6 years combined experience in digital with a focus on platforms evolution.
• 3 years of experience managing demand side platforms and working environment for traders.
• 1-2 years of experience managing a group of 5 or more individuals.
• Experienced in operations as asset.
• Perseverance/tenacity.
• Well organized/diligent/detailed oriented is necessary.
• Inquisitive, asks questions, out of the box thinker.
• Accountable.

Responsibilities

• Develop campaign strategy or programmatic strategy with the internal or external client teams.
• Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns for both immediate and long-term levels advancements for clients.
• Help Account Supervisors create advanced actionable insights when needed.
• Create programmatic campaigns within our demand side platforms when the team is in need.
• Be the people leader, a mentor and sometimes a doer when needed.
• Work with Director and on your portfolio of clients to advance client knowledge and comfort level in programmatic activation.
• Oversee user management across the group and clients.
• Manage forecasts for your respective book of business.
• Ensure that activation managers have a proper understanding of programmatic landscape as it pertains to their book of business.
• Manage knowledge sharing across within your group.
• Keep up with new and innovative programmatic technology trends.

Skills

Perseverance

Detail oriented

Inquisitive mindset

Accountable

People leadership

Digital experience

Programmatic strategy

Education

College or University degree

Job description

Publicis Media Canada is seeking a Programmatic Manager to lead a team and drive programmatic activation across DSP/SSP/DMP platforms. The role requires strong digital experience and a leadership mindset to guide account teams and troubleshoot activation tasks.

You will develop campaign and programmatic strategies with clients, mentor junior staff, oversee forecasts, and stay ahead of new tech trends to sharpen client activations.