Senior Programmatic Buyer

dentsu; Toronto; On-site; CAD 70,000 - 75,000; Full time

Job summary

An established industry player in advertising services is looking for a Senior Programmatic Buyer to join their dynamic team. This role involves overseeing programmatic campaigns and leading a team of specialists to achieve client objectives. The ideal candidate will bring 3-5 years of experience in programmatic advertising and a strong understanding of DSPs. You will collaborate closely with internal teams and external partners, ensuring effective communication and successful campaign execution. This is an exciting opportunity to work in a fast-paced environment where your leadership and analytical skills will be key to driving results.

Benefits

Medical Insurance

Dental Insurance

RRSP

Paid Time Off

Diversity and Inclusion Initiatives

Qualifications

• 3-5 years of experience in programmatic advertising.
• Hands-on experience with DSPs and campaign management tools.
• Strong problem-solving and analytical skills.

Responsibilities

• Oversee programmatic campaigns across multiple platforms.
• Manage campaigns from inception to completion.
• Provide leadership on post-launch audits and campaign optimization.

Skills

Programmatic Advertising

DSPs (DV360, Amazon, Teads, The Trade Desk)

Problem-Solving Skills

Analytical Skills

Communication Skills

Leadership Ability

Excel Proficiency

PowerPoint Proficiency

Tools

Campaign Management Tools

Ad Serving Tools

Tagging Tools

Job description

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Job Description:

Dentsu programmatic is shaping the future of programmatic advertising and is looking for the next rising star to join the team. We seek a proactive individual who works well in a team environment and demonstrates leadership qualities. As a Senior Buyer, Programmatic, you will own account management, planning, setup, and activation of programmatic campaigns for your portfolio of clients. You will collaborate closely with your team to service various client teams within the agency. Your daily responsibilities include campaign planning, oversight of setup, optimization, reporting, and ensuring the achievement of client objectives. The ideal candidate will have problem-solving skills, attention to detail, and effective time management, with a primary focus on leading your team and working with clients to deliver superior programmatic solutions.

Key Responsibilities:

• Oversee programmatic campaigns across multiple platforms, leading a team of specialists and traders.
• Lead discussions on potential campaigns and participate in new campaign briefings, including assisting with RFP creation.
• Manage campaigns from inception to completion — including briefing, planning, platform setup, go-live, and reporting.
• Ensure accurate communication of media plan requirements to relevant teams and proper entry into platforms.
• Collaborate effectively with internal teams and external partners such as planners and media vendors.
• Provide leadership on post-launch audits, campaign optimization, and pacing.
• Address and resolve challenges or opportunities during live campaigns.

Qualifications:

• 3-5 years of experience in programmatic advertising.
• Hands-on experience with DSPs such as DV360, Amazon, Teads, and The Trade Desk.
• Knowledge of tagging, ad serving, and campaign management tools.
• Strong problem-solving and analytical skills.
• Desire for continuous learning and development.
• Ability to build and maintain strong working relationships.
• Excellent communication and writing skills.
• Leadership ability and keen attention to detail.
• Proficiency in Excel and PowerPoint.

Additional Information:

The salary range is $70k-$75k, based on experience and skills. Benefits include medical, dental, RRSP, paid time off, and others. We value diversity and are committed to an inclusive workplace. For accommodations during the application process, contact [e-mail].

Location:

Toronto

Brand:

Dentsu Media

Employment Type:

Full-time, Permanent

Seniority Level:

Mid-Senior level

Job Function:

Purchasing and Supply Chain

Industry:

Advertising Services