Senior Programmatic Buyer

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 70,000 - 75,000; Full time

Job summary

An established industry player is seeking a Senior Programmatic Buyer to shape the future of programmatic advertising. In this dynamic role, you will manage account planning, campaign setup, and activation for a diverse portfolio of clients. Your leadership will guide a team of specialists in delivering exceptional programmatic solutions while ensuring that client objectives are met. This position offers the opportunity to work closely with various internal and external partners, fostering collaboration and innovation. Join a company that values diversity and inclusivity, and be part of a team that drives growth through integrated solutions while committing to sustainability and innovation.

Benefits

Medical Insurance

Dental Insurance

RRSP

Paid Time Off

Qualifications

• 3-5 years of programmatic experience required.
• Strong problem-solving and analytical skills essential.

Responsibilities

• Manage campaigns from start to finish, ensuring client objectives are met.
• Lead discussions about potential campaigns and assist with RFP creation.

Skills

Programmatic Advertising

Campaign Management

Problem-Solving

Analytical Skills

Communication Skills

Leadership

Attention to Detail

Tools

DV360

Amazon DSP

Teads

The Trade Desk

Excel

PowerPoint

Job description

Senior Programmatic Buyer page is loaded

Senior Programmatic Buyer

Apply locations Toronto | Time type: Full time | Posted on: Posted Yesterday | Job requisition id: R1089247

Job Description:

Dentsu Programmatic is shaping the future of programmatic advertising and is looking for the next rising star to join the team. We seek someone proactive, collaborative, and capable of leading. As a Senior Programmatic Buyer, you will manage account planning, campaign setup, and activation for your portfolio of clients. You will work closely with your team to service different client teams within the agency. Your daily responsibilities include campaign planning, oversight of setup, optimization, reporting, and ensuring client objectives are met. A successful candidate will demonstrate problem-solving skills, attention to detail, and effective time management, with a primary focus on leading your team and collaborating with client teams to deliver superior programmatic solutions.

Key Responsibilities:

1. Provide oversight of programmatic campaigns across various platforms to a team of specialists and traders.
2. Lead discussions about potential campaigns and attend new campaign briefings, including assisting with RFP creation.
3. Manage campaigns from start to finish—initial briefings, planning, platform setup, go-live, and post-campaign reporting.
4. Ensure all media plan requirements are accurately communicated and entered into the relevant platforms.
5. Collaborate effectively with internal and external partners, including planners and media vendors.
6. Provide leadership on post-launch audits, campaign optimizations, and pacing.
7. Address and resolve challenges or opportunities within live campaigns.

Qualifications:

• 3-5 years of programmatic experience.
• Experience with DSPs such as DV360, Amazon, Teads, and The Trade Desk.
• Understanding of tagging, ad serving, and campaign management tools.
• Strong problem-solving and analytical skills.
• Desire for continuous learning and development.
• Aptitude for building and maintaining strong professional relationships.
• Excellent communication and writing skills.
• Leadership ability and keen attention to detail.
• Advanced skills in Excel and PowerPoint.

Additional Information:

The salary range for this position is $70k-$75k, based on experience, knowledge, and skills. Benefits include medical, dental, RRSP, paid time off, and others. We value diversity and inclusivity, fostering a workplace that reflects our clients and where everyone can bring their full, authentic selves. We are committed to accessibility and encourage candidates requiring accommodations to contact us at [e-mail].

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Location: Toronto

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

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