Product Marketing Manager

Portless; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A growing e-commerce logistics company in Toronto is seeking a Senior Product Marketing Manager to lead the narrative and strategy for their core platform. The role requires strong skills in market research, campaign design, and cross-functional collaboration. Candidates should have over 3 years of experience in product marketing within the SaaS or logistics sector. This is an exciting opportunity to drive market adoption and impact revenue growth in a fast-paced environment.

Qualifications

• 3+ years in product marketing for SaaS, logistics tech, or e-commerce.
• Proven ability to design and execute integrated GTM campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Craft and own positioning for the core platform.
• Lead go-to-market plans and execute feature launches.
• Enable revenue teams with necessary playbooks and materials.

Skills

Product marketing

Go-to-market strategy

Campaign design

Data analysis

Customer insight

Tools

Gong

HubSpot

Job description

About Portless

Portless is reinventing e‑commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwide — no sea freight containers, no months‑long cash lock‑ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in‑between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high‑growth company.

Why This Role Matters

The Product Marketing function will be the bridge between customer insight, product innovation, and go‑to‑market (GTM) excellence. As the first Senior Product Marketing Manager at Portless, you will own the narrative (and the numbers) for our core platform. Your work will set the tone for how thousands of brands understand, adopt, and champion Portless. This role will partner closely with Sales, Account Management, Customer Success, Product and Growth teams to drive adoption, revenue, and long‑term success.

What You’ll Do

• Craft & Own Positioning – Translate the unique values and features of Portless into differentiated messaging that resonates with e‑commerce operators and founders and is reflected in increased win‑rates and engagement.
• Lead Go‑to‑Market Plan and execute launches (features, geographies, partnerships), orchestrating Product, Sales, Customer Success, and RevOps to hit adoption and revenue targets.
• Enable Revenue Teams – Build the playbooks, pitch decks, battle cards, and other enablement materials that give GTM teams the confidence to close and expand deals.
• Drive Adoption & Expansion – Design and optimize multi‑channel campaigns – website, email, in‑product, partner co‑marketing – to lift activation, stickiness, and upsell.
• Champion Market Intelligence – Run ongoing win/loss analysis, competitive research, and pricing studies; feed insights back into product roadmap and GTM tactics.
• Own Metrics & Reporting – Set KPIs for feature adoption, attach‑rate, and ARR contribution; track weekly, diagnose gaps, and course‑correct with data.

What You Bring

• 3+ years in product marketing for SaaS, logistics tech, or e‑commerce enablement, with at least 2 launches that moved revenue needles.
• You are a self‑starter with a strong bias toward action who is able to manage competing priorities in a fast‑paced environment.
• Proven ability to translate technical or operational complexity into engaging narratives and clear value props.
• Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, and more.
• Experience designing and executing integrated GTM campaigns—email, content, events, outbound—to measurable funnel outcomes.
• Fluency in market and customer research methods (buyer interviews, surveys, data analysis, win/loss).
• Stellar written and verbal communication that is concise, persuasive, and free of corporate fluff.
• Low‑ego collaboration style; you make engineers, designers, and sellers all feel heard and empowered.

Nice to Have

• Deep experience with leveraging AI Agents and Flows in order to quickly validate ideas and scale impact.
• Background in fulfillment, cross‑border logistics, or supply‑chain finance.
• Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
• Experience with pricing/packaging strategy or revenue operations tools (e.g., Gong, HubSpot).