Product Marketing Manager

MaintainX; Canada; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible time off

Comprehensive healthcare coverage

Training and development investments

Competitive salary and equity opportun

Equity opportunities

Job summary

MaintainX is seeking a Product Marketing professional to sit on the Product Marketing team and report to the Director of Product Marketing. You’ll align to product pillars and work with product managers and engineers, translating product language into customer value and sales messaging.

You will own how products reach the market from alpha to GA, plan mid-tier launches end to end, and lead a major workstream on top launches so sales and customer teams are ready on launch day.

Qualifications

• 2–4 years in product marketing or closely related role.
• Go-to-market experience and product launches.
• Ability to translate product and engineering output into sales/customer value.
• Experience marketing B2B software or AI products.

Responsibilities

• Own launches for mid-tier products end to end and lead major workstreams on P1 launches.
• Translate product capabilities into clear buyer value for sales and customers.
• Create collateral, video scripts and enablement to help reps close faster.
• Partner with Demand Gen on campaign messaging and go-to-market assets.
• Use analytics and market research to understand buyers and adoption goals.
• Within 6–12 months, be the go-to person on your products with autonomy to set strategy.

Skills

Product marketing

Go-to-market

Sales enablement

Storytelling

Analytics

Tools

Tableau

Databricks

Salesforce

Job description

• This role sits on the Product Marketing team and reports to the Director of Product Marketing.
• You’ll be aligned to one or more of our product pillars and work with one to three product managers and their engineers, taking products from alpha through public beta to general availability.
• You’re the translator between what product and engineering build and the language sales and customers use
• You will own how your products reach the market, from first alpha to GA
• Plan and run launches for mid-tier (P2) products end to end, and lead a major workstream on our biggest (P1) launches, so sales and customer teams are ready on launch day
• Shape messaging, positioning and naming with your product counterpart so technical capabilities land as clear value for both the buyer and the frontline technician
• Build the collateral, video scripts and enablement that help reps close faster and help customers adopt what we ship
• Partner with Demand Gen on campaign messaging and review what goes to market
• Use analytics tools, customer conversations and market research to understand buyers, and own an adoption goal, shared with your product counterpart, that we review every week
• Within six to twelve months, product, sales and marketing should see you as the person to ask about your products. You’ll have real autonomy to set strategy with your product counterpart and bring recommendations to your manager. Your priorities will shift each quarter with what the business needs

Benefits

• Flexible time off
• Comprehensive healthcare coverage
• Training and development investments
• Competitive salary and equity opportunities

• You welcome feedback, take accountability, and know when to push and when to agree and move on
• 2–4 years in product marketing or a closely related role, such as sales enablement, sales or marketing
• You’ve worked with go-to-market teams before and after the sale
• You see the whole picture: tell you one thing and you can map the many moving parts behind it
• You’ve taken a product launch from plan to release and can tell us what worked and didn’t
• You’re comfortable getting hands‑on in tools like Tableau, Databricks and Salesforce to check on customers and adoption
• You write clearly and present with confidence to sales, product and executive audiences
• Background in manufacturing, industrial or other asset-intensive industries
• Experience marketing B2B software or AI products