Senior Analyst, Pipeline Programs

110 salesforce.com Canada Corporation; Toronto; Hybrid; CAD 88,000 - 122,000; Full time

Job summary

Salesforce in Toronto is seeking a Marketing & Communications professional to lead demand generation and campaign management within Global Growth Systems' Pipeline Programs. You will design multi-channel programs, manage funnel scoring, and ensure a strong handoff to Sales Development and Field Sales.

You will collaborate across Cloud Field Marketing and OU Marketing, optimize programs based on engagement signals, and build repeatable playbooks for future quarters in a hybrid role with three

Qualifications

• 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment.
• Ability to take a brief from strategy to launch across multiple channels and stakeholders.
• Experience working with Sales Development or BDR teams and understanding handoffs.
• Strong cross-functional collaboration and ability to manage multiple workstreams.
• Clear communicator translating campaign logic into seller-ready messaging.

Responsibilities

• Design always-on programs and manage the quarterly hotspot cycle end-to-end.
• Launch programs with multi-channel playbooks and track performance with clear attribution.
• Own the marketing-to-sales handoff with target account lists and contact intelligence.
• Collaborate with Marketing Ops and BDR leadership on scoring, routing, and lead quality.
• Measure impact through engagement and conversion signals and optimize mid-flight.

Skills

Demand generation

Campaign management

Field marketing

Cross-functional collaboration

Lead routing & scoring

Tools

Marketing Cloud

Salesforce

Job description

Job Category Marketing & Communications

Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs. Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV) Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working

You're Our Person If...

You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment You can take a brief from strategy to launch across multiple channels and stakeholders You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving You're a clear communicator who can translate campaign logic into simple, seller-ready messaging

Even Better If...

You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms

Unleash Your Potential

When you join Salesforce, you will be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we will bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that is inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. For British Columbia-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600. For Ontario-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. This posting is to fill a vacancy on our team, unless otherwise noted. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you have come to the right place.