Growth Marketing Lead: Demand Gen & Pipeline Builder

Talent Pool Builder; Mississauga; On-site; CAD 110,000 - 140,000; Full time

Benefits offered by this job

Dental

Health coverage

Pension

Job summary

HANSAmed is seeking a Growth Marketing Lead in Mississauga, Canada, to build and run a demand-generation function that creates a steady stream of qualified opportunities for Sales. You will develop the marketing approach, launch campaigns across email, digital, social, events, and other channels, and establish measurement to understand drivers of results.

You will collaborate with Sales and Product Managers to ensure campaigns are relevant, accurate, and commercially effective, while owning how

Qualifications

• 5+ years in marketing, with 3+ owning demand generation, growth, B2B campaigns, or marketing ops, ideally in a distributor-driven model
• Strong ability to develop and optimize marketing programs that feed Sales pipeline
• Experience building targeted customer segments and messaging for each segment

Responsibilities

• Develop and own the demand generation plan, translating business priorities and PM briefs into campaigns, channels, timelines, and measurable outcomes
• Prioritize activities based on potential to generate qualified demand and pipeline
• Build a clean, well-segmented database with dentist-level contact information
• Establish meaningful customer segments and tailor defined messaging to each segment
• Build an MQL→SQO process with Sales and ensure leads are tracked from source through opportunity
• Establish practical reporting around leads, conversion, pipeline, and campaign performance
• Develop and execute integrated campaigns across email, digital, social, events, webinars, and other relevant channels
• Create campaign content and execute approved offers that generate engagement from priority customer segments
• Continuously test, measure, and improve campaigns based on performance
• Work closely with Sales on lead qualification, handoff, follow-up, and feedback
• Partner with Product Managers to execute against product priorities and GP targets
• Partner with Training and Education to promote and distribute content and programs
• Keep initiatives moving and create momentum across functions

Skills

Demand generation

Growth marketing

B2B campaigns

Marketing operations

Segmentation

Education

BSc, MBA or similar

Job description

HANSAmed is seeking a Growth Marketing Lead in Mississauga, Canada, to build and run a demand-generation function that creates a steady stream of qualified opportunities for Sales. You will develop the marketing approach, launch campaigns across email, digital, social, events, and other channels, and establish measurement to understand drivers of results.

You will collaborate with Sales and Product Managers to ensure campaigns are relevant, accurate, and commercially effective, while owning how