Senior Full-Funnel Performance Strategist

Havas Media Network; Toronto; On-site; CAD 120,000 - 170,000; Full time

Job summary

Havas Media Network in Toronto is seeking a Performance Planning Director who bridges strategy and activation, turning business objectives into actionable performance plans across paid social, programmatic, search and other digital channels.

You will translate broader brand goals into performance strategies, balance upper- and lower-funnel activity, and collaborate with Activation teams to optimize campaigns, budgets, and outcomes while staying curious about new platform capabilities.

Qualifications

• Strong end-to-end knowledge of performance media platforms across Paid Search, Social, Programmatic and other digital channels.
• Solid understanding of platform capabilities - audiences, budgets, placements, creative, measurement, and optimization.
• A strong passion for tactical planning and curiosity about how campaigns can be built and optimized to perform better.
• Strong analytical skills and the ability to move beyond reporting numbers to identify meaningful actions.
• Highly organized, detail-oriented, and comfortable managing multiple campaigns and priorities.
• Strong communication skills, with the ability to explain technical and tactical concepts clearly to both internal and client-facing audiences.
• Strong storytelling skills, with the ability to connect upper- and lower-funnel media, clearly articulating how each contributes to performance and broader business outcomes.
• Proactive and self-sufficient, with the ability to identify opportunities, solve problems and confidently manage multiple priorities with limited direction.

Responsibilities

• Translate media strategies and business objectives into clear, actionable performance plans across paid social, programmatic, search, and other digital channels.
• Develop channel and platform recommendations across audience, budget, bidding, targeting, placements, creative, and optimization tactics.
• Identify opportunities to improve campaign efficiency and performance through thoughtful tactical planning.
• Build full-funnel campaign approaches that balance short-term performance objectives with longer-term brand, customer, and business outcomes.
• Build connected, full-funnel approaches that define the role of upper- and lower-funnel media and how they work together against shared business objectives.
• Translate broader brand and customer objectives into performance strategies, ensuring lower-funnel activity builds on the audiences, signals, and momentum created by upper-funnel investment.
• Stay curious about new platform capabilities, betas, formats, audience solutions, and emerging performance tactics.
• Demonstrate strong working knowledge of relevant advertising platforms and their tactical capabilities.
• Manage planned budgets, roll over and communicate changes based on performance requirements.

Job description

Havas Media Network in Toronto is seeking a Performance Planning Director who bridges strategy and activation, turning business objectives into actionable performance plans across paid social, programmatic, search and other digital channels.

You will translate broader brand goals into performance strategies, balance upper- and lower-funnel activity, and collaborate with Activation teams to optimize campaigns, budgets, and outcomes while staying curious about new platform capabilities.