Performance Media Planner & Analytics Associate

Adelphi Group; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

Omnicom's Critical Mass team in Canada is seeking a junior-to-mid level media assistant to support planning, activation, measurement, and reporting of performance media programs. You’ll build solid technical and analytical foundations while contributing reliable execution and useful insights to the team.

Candidates should have experience in marketing, advertising, analytics, or related areas; a basic understanding of paid media and KPIs; strong spreadsheet skills; and a detail-oriented,

Qualifications

• Experience in marketing, advertising, analytics, or related areas.
• Basic understanding of paid media and KPIs.
• Proficient with spreadsheets and data analysis.
• Strong attention to detail and QA.
• Clear communication and collaborative work style.

Responsibilities

• Support media plans, briefs, audience definitions, budgets, and KPI documentation.
• Build and QA campaigns, tracking parameters, audiences, and conversions.
• Monitor delivery, pacing, budgets, and basic performance indicators.
• Pull and visualize performance data for reporting.
• Conduct basic analysis to identify trends and optimization opportunities.
• Maintain naming conventions, trafficking logs, invoices, and records.
• Participate in team and client workflows while expanding platform knowledge.

Skills

Basic paid media understanding

Excel proficiency

Attention to detail

Clear communication

Team collaboration

Education

Experience in marketing/advertising analytics

Tools

Excel

Job description

Omnicom's Critical Mass team in Canada is seeking a junior-to-mid level media assistant to support planning, activation, measurement, and reporting of performance media programs. You’ll build solid technical and analytical foundations while contributing reliable execution and useful insights to the team.

Candidates should have experience in marketing, advertising, analytics, or related areas; a basic understanding of paid media and KPIs; strong spreadsheet skills; and a detail-oriented,