Performance Media Associate, Investment

Critical Mass; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

Critical Mass is seeking a Performance Media Associate to support day‑to‑day programmatic activations and campaign management in a fast‑paced digital environment.

You will work closely with senior team members to ensure campaigns are set up, monitored, and optimized to meet client goals, with responsibilities spanning trafficking, reporting, budgeting, and cross‑functional collaboration.

Qualifications

• 0–2 years of experience in digital activation and programmatic campaigns.
• Familiar with DSPs such as The Trade Desk, DV360, Yahoo, Amazon.
• Strong math aptitude and understanding of the digital media landscape.
• Experience with budgeting, forecasting, and campaign optimization.
• Proficient in research, audience planning, and social media planning.
• Excellent communication and client presentation skills.
• Full campaign ownership: setup, QA, pacing, budgeting and optimization.
• Proficient in reporting and analytics, including insights and Excel.
• Knowledgeable about integrating online and offline media opportunities.
• Familiar with industry tools such as DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer.

Responsibilities

• Coordinate and oversee management, trafficking, optimization and reporting of all campaigns.
• Manage billing and provide final approval on all billing needs.
• Oversee and approve media campaign set-up and execution with internal teams and clients.
• Provide strategic insights and optimizations for client reports.
• Research and prepare information for paid media plans, RFPs, and presentations.

Skills

Digital activation

Programmatic buying

Display & video platforms

Budgeting & forecasting

Audience planning

Client presentations

Campaign optimization

Excel reporting

Communication

Tools

DDS/Prisma

ComScore

Nielsen

AdViews

eMarketer

Job description

Critical Mass is hiring a Performance Media Associate, Investmentto join our growing team.ThePerformance Media Associate Investmentsupports the day-to-day execution of programmatic media campaigns and is an integral part of the activation team. They are a digital native with a strong interest in emerging media and a desire to grow their expertise in programmatic advertising. Working closely with senior team members, the Associate helps bring digital strategies to life, ensuring campaigns are set up, monitored, and optimized to meet client goals.

They are responsible for supporting the tactical planning and activation process, including partner research, campaign trafficking, reporting, and billing. The Associate is encouraged to ask questions, contribute ideas, and take initiative in learning the tools and processes essential to success in the programmatic space.Theywork under the guidance of more senior team members, gaining exposure to platform management, campaign performance analysis, and cross-functional collaboration with internal and external stakeholders.

You Will:

• Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
• Manage the billing team and provide final approval on all billing needs
• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Provide strategic insights and optimizations for all client reports
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the display and emerging media community.
• Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments.
• Lead the development of Point of View (POV) documents on new trends or special opportunities.
• Evaluate client needs and elevate needs or issues as they arrive to leadership
• Drive audience insights and channel strategy
• Sell in media initiatives to client
• Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction

You Have:

• 0-2years of experience in digital activation, executing and optimizing campaigns acrossprogrammatic/media buying, display, and video platforms with a focus on data-driven results
• FamiliarwithDSPssuch asTTD, DV260, Yahoo, Amazon, and others.
• Strong mathematical aptitude and understanding of the digital media landscape
• Some experiencewith budgeting, forecasting, and campaign optimizations across platforms
• Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix)
• Excellent communication skills and comfortable presenting recommendations to clients
• Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations
• Proficient in reporting and analytics, including crafting insights and using Excel
• Knowledgeable about integrating online and offline media opportunities
• Able to understand applicationof,use of industry tools such as (DDS/Prisma, ComScore, Nielsen,AdViews, eMarketer, etc.)
• Excellent presentation, verbal, and written skills

Salary Range: $55,000 - $65,000 CAD

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