Senior Performance Media Manager, Investment

Critical Mass; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Critical Mass is seeking a Senior Performance Media Manager, Investment to lead planning, management and execution of client media strategies across display, search, video, social and emerging channels. The role requires coordinating with Marketing Science and Strategy teams, managing key relationships with clients and vendors, and guiding a team of planners to deliver on KPIs.

Requires 5+ years in senior media roles, strong experience with investment/finance sectors, and deep knowledge of

Qualifications

• 5+ years' experience in a Senior Media role or equivalent in an agency
• In-depth understanding of search media campaign management and optimization
• Proven ability to lead large accounts in an integrated, collaborative environment
• Experience in investment, finance, or financial services categories preferred
• Strong expertise in video, display, YouTube, Amazon, and OOH media

Responsibilities

• Coordinate and oversee the management, trafficking, optimization, and reporting of all campaign initiatives
• Manage the billing team and provide final approval on all billing needs
• Oversee and approve all media campaign set-up and execution with internal teams and clients
• Provide strategic insights and optimizations for client reports
• Research and prepare new information for paid media plans, RFPs, and presentations
• Evaluate and maintain relationships in the display and emerging media community
• Stay updated on trends in interactive marketing and developments
• Lead POV documents on new trends or opportunities
• Evaluate client needs and elevate issues to leadership
• Drive audience insights and channel strategy
• Sell in media initiatives to clients
• Integrate with neighboring disciplines on overall campaign direction

Skills

Media management

Team leadership

Campaign optimization

Search advertising

Video advertising

Display advertising

OOH media

Analytical skills

Stakeholder management

Tools

Media planning tools

Analytics platforms

Job description

Senior Performance Media Manager, Investment

Critical Mass is hiring a Senior Performance Media Manager, Investment to join our growing team. As the Senior Performance Media Manager, Investment, you are responsible for leading the planning, management, and execution of client's media strategy to maximize client business/marketing objectives. You must have in depth knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels. Therefore, experience in OOH and Print is a must. You will also be a strategic leader both internally and in client presentation. You will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. You will be responsible for owning the day-to-day client and key third-party vendor relationships. Finally, you will manage and distribute work across the associate planners, planners, and senior planners on the team.

You will:

• Coordinate and oversee the management, trafficking, optimization, and reporting of all campaign initiatives
• Manage the billing team and provide final approval on all billing needs
• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
• Provide strategic insights and optimizations for all client reports
• Research and prepare new information for paid media plans, RFPs, and presentations
• Evaluate, build and maintain relationships in the display and emerging media community
• Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments
• Lead the development of "Point of View" (POV) documents on new trends or special opportunities
• Evaluate client needs and elevate needs or issues as they arrive to leadership
• Drive audience insights and channel strategy
• Sell in media initiatives to client
• Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
  

You have:

• 5+ years' experience as a Senior MediaAssociateand/or relevant role in Media
• In-depth understanding of search media campaign management and optimization practices
• Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPIs)
• Proven experience in media planning, buying, or management, preferably in investment, finance, or financial services category
• Strong expertise invideo, display, YouTube, Amazon, and OOH media channels
• Demonstrated experiencemanaging a team, including delegation, mentoring, and performance management
• Analytical skills with the ability to interpret campaign data and optimize strategies
• Excellent communication and stakeholder management skills
• Proficiency with media planning tools, analytics platforms, and reporting software
• Ability to multitask and manage multiple campaigns simultaneously

Salary range: $80,000 - $120,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

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