Senior Performance Marketing Specialist

Clever Digital Marketing; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dedicated Senior Performance Marketing Specialist to drive impactful digital marketing strategies. This role involves launching and managing high-value client campaigns on platforms like Facebook and Instagram, ensuring performance targets are met while fostering a collaborative environment. The ideal candidate will have extensive experience in Facebook advertising, a knack for data analysis, and a passion for creative campaign ideation. With a focus on growth and continuous improvement, this position offers the chance to redefine performance marketing in the home improvement sector while enjoying remote work flexibility and a supportive culture.

Benefits

15 days PTO

Comprehensive benefits

MacBook

Home office budget

Team events

Qualifications

• 3+ years managing Facebook lead generation campaigns.
• Experience with $100K+ monthly ad spend and direct response marketing.

Responsibilities

• Launch and manage client campaigns on Facebook and Instagram.
• Monitor and optimize campaign performance using data insights.

Skills

Facebook Advertising

Data Analysis

Campaign Management

Conversion Rate Optimization

Strategic Planning

Creative Briefs

Communication Skills

Organizational Skills

Job description

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Description

Department: Paid Social

Location: Canada

Who We Are:

Mission: At Clever Digital Marketing, we empower large-scale home improvement companies by driving their revenue through innovative digital marketing strategies, focusing on profitable digital lead generation.

Product: We deliver outcome-driven paid advertising and strategic advising, emphasizing net sales over clicks and impressions, with tailored, data-driven strategies for measurable impact.

Scale: In three years, we've partnered with over 50 companies across the USA and Canada, generating $250 million in revenue, with a target of $325 million next year.

Impact: We are redefining value delivery in the home improvement space through authenticity, collaboration, and continuous growth.

Who We're Looking For:

A dedicated Senior Performance Marketing Specialist with Facebook advertising experience, a focus on hitting performance targets, and a desire to learn, lead strategy, and scale accounts.

What You'll Do:

1. Launch and manage client campaigns on Facebook, Instagram, and other paid social platforms.
2. Manage high-value client accounts, ensuring KPIs are met or exceeded.
3. Develop tailored strategies based on platform knowledge.
4. Monitor and optimize campaign performance using data insights.
5. Support junior team members in skill development.
6. Identify opportunities to scale successful campaigns.
7. Make data-driven decisions on budgets and targeting.
8. Implement A/B testing frameworks for optimization.
9. Create high-converting ad copy and collaborate with creative teams.
10. Manage ad budgets between $200,000 and $400,000/month.
11. Scripting for ad copy and messaging.
12. Work with creative and client service teams to resolve issues.

What You Will Not Do:

• Client communication and approvals (handled by Client Services).
• Siloed work; collaborative environment.

What We're Looking For:

• At least 3 years managing Facebook lead generation campaigns.
• 2+ years in an agency setting.
• 1+ year in direct response marketing.
• Experience managing $100K+ monthly ad spend.
• Creative briefs and video campaign ideation skills.
• Advanced knowledge of Facebook and Instagram ads.
• Strong analytical and strategic skills.
• Excellent communication and organizational skills.
• Experience in conversion rate optimization (preferred).

What We Offer:

• A high-performance, collaborative, and growth-oriented culture.
• Opportunity to redefine performance marketing in the home improvement industry.
• Competitive salary and fully remote work flexibility.
• 15 days PTO, comprehensive benefits, MacBook, home office budget, and team events.
• Supportive environment emphasizing continuous improvement and integrity.

Clever Digital Marketing values diversity and provides accommodations during recruitment.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services