B2B Marketing Specialist (Remote - anywhere in Canada)

Njoyn; Burnaby; Remote; CAD 65,000 - 90,000; Full time

Job summary

A leading solutions provider is seeking a B2B Marketing Specialist to join their team. This remote opportunity allows for collaboration across technical, sales, and marketing teams, focusing on tactical deployments that drive business results. Ideal candidates will possess 5+ years of experience in B2B marketing, strong communication skills, and a passion for growth in a dynamic environment. Enjoy competitive compensation and numerous benefits including commission incentives, flexible health plans, and professional development opportunities.

Benefits

Competitive compensation package

Flexible health and dental benefits

Group Life and Disability Insurance

Access to online pharmacy

Employee Referral Program

Free access to online courses

Exclusive discount offers

Qualifications

• 5+ years B2B marketing experience, client-side or agency.
• Proficient in SEO best practices and copywriting.
• Bilingual preferred (English, French).

Responsibilities

• Collaborate with technical, sales and e-commerce teams for marketing projects.
• Support tactical deployment of digital and traditional marketing efforts.
• Manage projects to reach defined business results.

Skills

Communication

B2B Marketing

Copywriting

SEO

Analytical Skills

Team Player

Education

Bachelor’s degree in marketing or relevant field

Tools

Hubspot

Google Ads

Google Analytics

MS Office Suite

Job description

B2B Marketing Specialist (Remote - anywhere in Canada)

Job Title:

B2B Marketing Specialist (Remote - anywhere in Canada)

Job Type:

Permanent Full Time

City, Province, Location:

Burnaby, British Columbia, 3900 North Fraser Way

Who we are?

Founded in 1966 as Canadian Survey Equipment Ltd., Cansel Group now have over 20 locations across Canada and in California and has over 500 employees.

Cansel group is a leading solutions provider serving engineers, contractors, architects, surveyor, farmers and all technical professionals throughout Canada and US considering its 5 specific entities:
• Cansel & CSDS : offer hardware, software, and services to provide tailored solutions to improve workflows, from field to finish. At Cansel, we sell, repair, teach, consult and find new ways to provide value to our customers with innovative technologies in consumables and solutions for Survey Equipment and Field Supplies, Mapping and GIS, Fully Integrated Drones, Wide Format Printing and more!
• BuildingPoint support Canada’s Design-Build-Operate lifecycle for Contractors and Construction Managers for solutions that merge cutting-edge innovation and practical requirements in the Canadian heavy construction industry
• Vantage creating solutions for every day farming activities, optimizing resources like fuel, seed, fertilizer or water.
• SolidCad largest Autodesk Platinum software reseller and professional services company. We specialize in software technology that supports multiple industries including Architecture, Engineering, Construction, Infrastructure, Manufacturing and Media & Entertainment.
We help organizations to measure, design, capture, transform, build and manage data leading to increased field to finish efficiency and profitability.

Position Summary

Looking for an opportunity to spread your wings and grow professionally?
If you have an entrepreneurial mindset, are excited and curious about all things marketing, and are looking to be part of a small but mighty team, this may be the right role for you. Your day might include working closely with the Technical team, Sales and ecommerce teams to identify opportunities with your marketing director and manage projects to reach business results. You work collaboratively and cross-functionally with the marketing team to support the tactical deployment of our digital and traditional efforts. We have all kinds of exciting projects in the pipeline – the opportunities to grow and learn are endless!

In this role, you will...

Looking for an opportunity to spread your wings and grow professionally?
If you have an entrepreneurial mindset, are excited and curious about all things marketing, and are looking to be part of a small but mighty team, this may be the right role for you. Your day might include working closely with the Technical team, Sales and ecommerce teams to identify opportunities with your marketing director and manage projects to reach business results. You work collaboratively and cross-functionally with the marketing team to support the tactical deployment of our digital and traditional efforts. We have all kinds of exciting projects in the pipeline – the opportunities to grow and learn are endless!

About you...

• 5+ years B2B marketing experience, either client-side or agency side
• Bachelor’s degree in marketing or relevant field
• Excellent communication skills, particularly writing.
• Comfortable working and collaborating within a remote work environment.
• Proficiency in copywriting and implementation of SEO best practices
• Strong analytical skills and a data-driven mindset
• Well-understanding on media, ad types strategically. Media execution a plus
• Details & results oriented with strong project management skills
• Datas and dynamic workflow sensitive
• Team player
• Proficiency with the MS Office suite
• Strong professional working knowledge of CRM like hubspot, Google Ads, Google Analytics, LinkedIn, automation like Hubspot, CMS, etc.
• Understanding of B2B marketing approach & needs – particularly in Buidling, Construction, engineering
• Bilingual preferred (English, French)

Why choose us?

In addition to the strong growth culture of the company, Cansel offers:

• Competitive compensation package.
• Uncapped Commission incentives for the sales team.
• Flexible extended health and dental benefits program.
• Group Life, Short term Disability, Long Term Disability, AD&D, and Critical Illness Insurance
• Access to on-line pharmacy
• Company vehicle program for Sales Reps.
• Employee Referral Program.
• Book Club program (we will buy any book that you feel would be beneficial to assist in your professional development).
• Free access to our online courses database.
• Exclusive discount offers on shopping, sports, movies, travels and more through Perkopolis.
• Preferred rates on some gym memberships.
• Preferred rates on personal insurance.
• Generous long service reward program.

Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees.

All qualified applicants will receive equal consideration for employment regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, or age.