Marketing Specialist - Social and Creative

Lavender; Canada; Remote; CAD 68,000 - 80,000; Full time

Job summary

Lavender, a leading mental health care company, is hiring a Marketing Specialist - Social and Creative. This role focuses on enhancing social media presence and brand awareness through content creation, community engagement, and performance analytics. Ideal candidates are innovative communicators with a strong design sensibility, eager to impact a remote-first and diverse team.

Benefits

Remote work flexibility

Competitive compensation

In-person meetups

Emphasis on diversity and inclusion

Qualifications

• 3+ years in content creation and social media roles.
• Strong experience in B2B and B2C marketing.
• Expertise in various social media platforms and analytics tools.

Responsibilities

• Develop and execute social media strategies.
• Create engaging content and lead organic social channels.
• Measure and report on social media performance metrics.

Skills

Social Media Management

Content Creation

Storytelling

Creative Thinking

Analytical Skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Adobe Creative Suite

Canva

CapCut

Adobe Premiere Pro

Job description

Marketing Specialist - Social and Creative

Join to apply for the Marketing Specialist - Social and Creative role at Lavender

Marketing Specialist - Social and Creative

Join to apply for the Marketing Specialist - Social and Creative role at Lavender

Founded In 2020, Lavender Is The Largest Nurse-owned And Operated Online Psychiatry And Therapy Office In The United States. Our Extraordinary Team Of 100+ Talented And Like-minded Folks Works Remotely From Across The United States, Canada And The Philippines To Collaboratively Increase Access To High-quality, High-touch Mental Healthcare. Lavender Is a Human-first Organization And Our People Embody

• A bias towards action
• A capacity for self-direction
• Originality and creative instincts
• Courageous and bold thinking
• And the potential to achieve even more
  
  

If you’re looking for a fast-paced, constantly evolving environment where your voice matters and you can truly have an impact creating high-quality, user-centric mental health services, we want to hear from you!

Lavender is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives and background will lead to a better environment for our team and a better experience for our clients. We strongly encourage people of color and members of the LGBTQ+ community to apply.

The Opportunity

Reporting to the Marketing Director, the Marketing Specialist - Social and Creative is responsible for growing our social media presence and creating content to drive brand awareness and engagement. The Marketing Specialist is a curious, creative content creator and social media professional who can merge design, messaging and marketing strategy to deliver high-impact communications. The position involves creating visually appealing and engaging videos and marketing materials, growing and engaging with the community, and leveraging analytics to optimize performance. The ideal candidate is a strong communicator with a keen eye for design and video content, storytelling and marketing acumen.

The Responsibilities

• Develop and execute comprehensive social media strategies to grow social media accounts to achieve business goals, including increasing brand awareness, online reputation management and driving website traffic
• Lead organic social channels including content development, publishing, testing and reporting
• Tap into social trends and cultural moments, develop timely content and be part of the conversation
• Lead creative concepting and production on social, campaigns, digital, and traditional channels
• Write compelling and engaging copy for social media posts, campaigns and marketing materials tailored to each platform
• Create engaging short-form video content, reels, and stories for social, website and marketing profile platforms
• Design eye-catching graphics and visual assets for social media, website, digital campaigns, event activations and internal communications
• Foster and manage an engaged online community by monitoring discussions, responding to organic and paid inquiries, and moderating user-generated content
• Measure, analyze, and report on social media performance metrics, providing actionable insights and recommendations to drive growth
• Contribute to our small and agile team, maintaining flexibility to work on other marketing projects
  
  

The Candidate

• Bachelor's degree in Marketing, Communications, New Media Production and Design, or a related field
• 3+ years of experience in content creation, social media roles, preferably covering both B2B and B2C efforts
• Strong creative skills and writing and storytelling abilities, with a passion for crafting clear and compelling messages across a variety of platforms and formats
• Expert knowledge in LinkedIn, Instagram, Facebook, TikTok, YouTube, Reddit with a strong understanding of organic growth strategies
• Experience with design applications such as Adobe Creative Suite and Canva to create compelling posts, reels, one-pagers, brochures, presentations and other marketing collateral
• Strong video editing skills using tools like CapCut, Adobe Premiere Pro, or similar
• High attention to detail including proofreading skills, and ability to adjust content to different platform tones
• Understanding of social media algorithms and best practices for engagement
• Experience with community management and audience interaction
• Strong analytical skills to measure and improve marketing performance and experience with analytics tools
• Strong organizational skills and ability to manage multiple projects simultaneously
• Self-starter who thrives in a dynamic, remote-first, startup environment
• Knowledge of the healthcare industry, HIPAA, or a relatable, highly regulated industry is preferred
• Enthusiastic, highly collaborative team player with exceptional creativity, problem solving, and communication skills
• Aligned with Lavender’s values: First, be kind; Act with integrity; Grow together; Be exceptional; Celebrate & have fun; Nurture ideas (inclusivity, diversity, equity, access & service)
  
  

We appreciate the interest of every applicant, however, we contact only those selected for an interview.

Why you should join Lavender

• Work for a company that is truly making a difference in the world
• Remote work
• A caring, spirited, and experienced team
• An international work environment that embraces diversity and inclusion
• Be part of a growing startup where you have the opportunity to help shape the company
• In-person meetups
• Competitive compensation
  
  

For more about what it’s like to work at Lavender, see our careers page at https://www.joinlavender.com/careers.

Bring Your Whole Self To Work

Lavender believes that nurturing an environment where diversity and inclusion can thrive is critical to our success. We are proud to be an equal opportunity employer and do not discriminate on the basis of any status protected by law, including race, colour, religion, sex, orientation, gender identity or expression, national origin, age, disability, or genetic information.

If you need accommodation during the recruitment process, please reach out to [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Mental Health Care

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