Senior Content Marketing Specialist

Designity; Canada; Remote; CAD 70,000 - 110,000; Full time

Job summary

A leading marketing services company is seeking a Senior Content Marketing Specialist to drive content strategy for diverse brands. You will create impactful content that enhances engagement and conversions while utilizing analytics to continuously improve outcomes. This role offers the chance to work fully remotely, with flexible PTO options and opportunities for professional growth by joining the exclusive Design Community.

Benefits

Career-making opportunity

Flexible PTO and company holidays

Dedicated focus times for productivity

Part of exclusive Design Community

Qualifications

• Strong portfolio showcasing ranked content and traffic contributions.
• Organized and adept at multi-project management.
• Deep understanding of buyer personas and target audiences.

Responsibilities

• Develop and execute content strategies across different channels.
• Analyze performance metrics and optimize content accordingly.
• Collaborate with creative teams to align on brand voice.

Skills

SEO-driven content creation

Content marketing strategy

Analytical skills

Writing skills

Project management

AI tool proficiency

Education

5+ years of experience in content marketing

Tools

Google Analytics

WordPress

SEMrush

Job description

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As a Content Marketing Specialist, you’ll lead end-to-end content strategy and execution for a range of client brands - turning insights into content that ranks, nurtures, and converts. From SEO blog posts and case studies to email sequences and landing pages, you’ll create high-impact assets that support every stage of the funnel. Using AI-powered tools, you’ll analyse metrics, streamline workflows, and scale production without sacrificing quality.

Designity is a Creative-as-a-Service (CaaS) platform that empowers businesses with a flexible, high-quality, and scalable alternative to traditional agencies and in-house teams.

Our unique model connects marketing and creative leaders with the top 3% of US-based creative and marketing talent, all led by experienced Creative Directors, Project Managers, and Marketing Strategists. Through our collaborative platform, we streamline the creative process, ensuring fast, high-impact execution without the inefficiencies of hiring in-house or the high costs of traditional agencies.

Brands like Calendly, Kung Fu Tea, and Marriott Hotels trust Designity to handle their design and marketing needs—proving that there's a better way to scale creativity. Unlike in-house hiring, which is expensive and skill-limiting, or marketplaces like Upwork and Fiverr, which lack reliability and creative oversight, Designity delivers a seamless, results-driven approach that makes creative collaboration effortless.

PRIMARY RESPONSIBILITIES:

• Develop and execute content strategies and manage the content calendar across different channels.
• Identify target audiences and buyer personas and craft engaging content that drives brand awareness, lead generation, and customer engagement.
• Use AI tools to speed up research, optimize production, and boost ranking potential.
• Write and edit conversion-focused content that addresses audience pain points and aligns with client positioning.
• Collaborate with creative teams to align on brand voice and style guidelines.
• Analyze performance metrics like traffic, engagement, and conversions and optimize accordingly.
• Stay up to date on SEO, content, and algorithm trends, and proactively adjust tactics to keep client content competitive.

REQUIREMENTS:

• 5+ years of experience in content marketing, backed by a portfolio of successful content that has ranked, driven traffic, and contributed to pipeline or conversions.
• Deep understanding of content marketing strategy across the funnel.
• Skilled in SEO-driven content creation, and with exceptional writing, editing, and messaging skills.
• Experienced in analytics platforms (e.g. Google Analytics), content management systems (e.g. WordPress, Drupal), and SEO tools (e.g. SEMrush)
• Proficient in using AI to improve the quality, consistency, and performance of produced content.
• Organized and confident managing multiple projects and editorial calendars.

BENEFITS:

• Join a company at the perfect moment! Career-making opportunity.
• Work fully remotely full-time, from wherever you are.
• Unwind during the flexible PTO and company holidays.
• Learn and grow with the best by becoming part of our exclusive Design Community.
• Enjoy dedicated focus times designed to boost your productivity and creativity.

In order to be considered for this position, you need to complete the application process at www.designity.com/careers/content-marketing-specialist

Please do NOT follow up on your application. We will be in touch within 2-3 weeks if you're qualified.

At Designity, employment decisions are based on business needs, qualifications, and merit. We are an Equal Opportunity Employer, valuing diversity in culture, perspectives, skills, and experiences, which strengthens our team, clients, and products.

Be cautious when applying. Official communications from Designity will come only from the Designity.com domain. We will never request payment details. Beware of scammers using fake domains like Designity.team to attempt fraud.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services and Design Services

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