Search Specialist

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 45,000 - 50,000; Full time

Benefits offered by this job

Work Your World program enabling you..

Extended long weekends with an extra a

Wellness & Tech benefits

Birthday leave

Learning & Development opportunities (

Local and Global Mobility within the P

Job summary

Starcom in Toronto, part of Publicis Groupe, seeks a driven paid search specialist to support client paid search and analytics programs, provide strategic direction, and optimize campaigns across Google Ads, Bing Ads, and analytics platforms.

You will build keyword lists, analyze volume, manage bids, test ad copy, and generate reports. Collaboration with account teams and clients is essential, with growth opportunities within Publicis Groupe.

Qualifications

• Minimum 1+ years Paid Search experience, preferably in an agency environment.
• Strong technical SEM background & proven track record in paid search engine optimization.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Strong project management skills - ability to independently complete assigned tasks successfully and on-time.
• Highly organized with a keen attention to detail.

Responsibilities

• Assisting the manager with day-to-day supervision of client paid search and analytics programs including strategic approach, recommendations and performance.
• Provide strategic direction on specific initiatives, identifying key messages or value propositions and the best means to communicate them.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy.
• Analyze effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing page strategies.
• Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement.
• Stay up to date on emerging trends.
• Assist in recommending and executing strategies in support of client goals.
• Interface and present to clients on a regular basis.
• Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.

Skills

Paid Search

Analytics

Campaign Management

Data Analysis

Presentation Skills

Tools

Google Ads

Search Ads 360

Google Analytics

Bing Ads

Microsoft Excel

Job description

Company description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what's most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Responsibilities

• Assisting the manger with day-to-day supervision of client paid search and analytics programs including strategic approach, recommendations and performance.
• Provide strategic direction on specific initiatives, identifying key messages or value propositions and the best means to communicate them.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy.
• Analyze effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing page strategies.
• Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement.
• Stay up to date on emerging trends.
• Assist in recommending and executing strategies in support of client goals.
• Interface and present to clients on a regular basis.
• Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.

Qualifications

• Minimum 1+ years Paid Search experience, preferably in an agency environment.
• Strong technical SEM background & proven track record in paid search engine optimization.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Strong project management skills - ability to independently complete assigned tasks successfully and on-time.
• Highly organized with a keen attention to detail.
• Skills : Search Advertising Google Ads Paid Search Campaigns Microsoft Excel Analytical Skills Data Analysis Paid Search Strategy DoubleClick Search Engine Marketing (SEM)

Additional information

Transparency matters to us. The salary range for this position is CAD $45,000 to CAD $50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.

We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.