Senior Paid Search Strategist & Client Lead

The Digital Lighthouse

Dartmouth

On-site

CAD 65,000 - 110,000

Full time

6 days ago

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Job summary

The Digital Lighthouse is seeking a hands-on Paid Search Lead to own a portfolio of Google Ads and Microsoft Ads accounts, guiding strategy, structure, and daily optimisation. You’ll explain decisions to marketing leaders and drive measurable revenue growth, with direct client exposure and no intermediate layer.

You’ll collaborate with analytics to ensure clean data informs bidding and seek growth opportunities across markets and channels.

Qualifications

Several years running Google Ads hands-on, ideally agency-side.
Genuinely strong on account structure, intent-led keyword strategy and smart bidding.
Comfortable owning client relationships and leading the conversation.

Responsibilities

Own a portfolio of paid search accounts, accountable for performance against revenue and margin.
Build intent-led account structures and keyword strategies that scale without losing control.
Run smart bidding deliberately - the right strategy, the right signals, tied to the outcomes that matter.
Lead client relationships and reporting, explaining what's working and what you'd do next in plain English.
Set and hold QA and testing standards across the accounts you touch.
Work with our analytics team on measurement and signal quality, so bidding learns from clean data.
Spot growth opportunities and make the case for them.
Mentor executives and help lift the standard of the wider team.