Associate Director, Paid Search — Hybrid Leader

Interpublic; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Generous PTO

Flexible hybrid model

Development opportunities

Global agency network

Employee groups

Job summary

Omnicom Media Canada is seeking an Associate Director, Paid Search to lead strategy and performance across Google Ads, Bing Ads, and other platforms in a hybrid Toronto-based role. You will drive full-funnel activation, present insights to clients, and manage a team including Supervisors, Managers, and Associates.

The position emphasizes strategic thinking, strong communication, and the ability to balance execution with business priorities.

Qualifications

• 6–8+ years experience in paid search or digital media.
• Strong strategic thinking and client leadership experience.
• Experience managing teams and multiple accounts.
• Deep understanding of digital media ecosystem and measurement.
• Strong communication and presentation skills.
• Ability to balance strategy, execution, and business priorities.

Responsibilities

• Lead development of full-funnel paid search strategies aligned to client objectives.
• Translate strategy into actionable activation plans across platforms.
• Identify growth opportunities across platforms, audiences, and investment strategies.
• Lead client conversations, presenting performance insights and strategic recommendations.
• Act as a trusted advisor on paid social and activation strategy.
• Oversee campaign execution quality and ensure alignment with strategy.
• Manage account financials including budgets, forecasting, and resource allocation.
• Support new business opportunities and contribute to account growth.

Skills

Paid search

Digital media

Client leadership

Team management

Strategic thinking

Job description

Omnicom Media Canada is seeking an Associate Director, Paid Search to lead strategy and performance across Google Ads, Bing Ads, and other platforms in a hybrid Toronto-based role. You will drive full-funnel activation, present insights to clients, and manage a team including Supervisors, Managers, and Associates.

The position emphasizes strategic thinking, strong communication, and the ability to balance execution with business priorities.