Sr Specialist Performance Creative

Groupe Dynamite Inc.; Mount Royal; On-site; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Performance bonuses

RRSP matching

Employee discount at Garage and Dynam"

Flexible vacation policy

Private sample sales

Job summary

Groupe Dynamite Inc. seeks an experienced Ad Creative Strategist to optimize paid social and digital media campaigns from our Montréal base.

Reporting to the Manager, Paid Media, you will translate brand directions into paid-ready briefs, run structured tests, and feed learnings back to grow traffic and sales. The ideal candidate thrives on data-driven storytelling across Meta, TikTok, and Snapchat, excels at briefing creatives, and can influence without direct ownership, in collaboration with

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, Business or related field.
• 5–7 years of experience in creative strategy, paid social or performance marketing, in retail or agency contexts.
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager.
• Strong writing and briefing skills with ability to guide designers and creators.
• Analytical mindset with comfort using metrics like CTR, CVR, CPA and eROAS.

Responsibilities

• Owns paid social creative performance by concept, format, hook and audience; advises on iteration, scale or retirement.
• Informs Creative, Social and Marketing teams with paid insights, trends and competitor activity for actionable output.
• Tailors brand and campaign creative for each platform and funnel stage while preserving brand direction.
• Designs and runs a structured testing roadmap with hypotheses, budgets and read-outs.
• Identifies organic/creator content with paid potential and collaborates with Social to amplify it.
• Works with media buyers to align creative rotation, cadence and fatigue with budgets and goals.
• Monitors competitor and category creative to generate test ideas and concepts.

Skills

Paid social strategy

Creative testing

Performance marketing

Data analysis

Stakeholder communication

Education

Undergraduate degree in Marketing/Communications/Business

Tools

Meta Ads Manager

TikTok Ads Manager

Spark Ads

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

Reporting to the Manager, Paid Media, the Ad Creative Strategist is accountable for the creative performance of paid social and digital media. This role informs overall marketing and social strategy with performance data and platform insights, and tailors it for paid media so that what we run is built to perform on each platform.

Working closely with the Creative, Social and Marketing teams, the Senior Creative Strategist translates brand direction into paid-ready briefs, designs and runs structured creative tests, and feeds the learnings back into the wider creative conversation to help grow traffic and sales.

The ideal candidate lives in Meta, TikTok and Snapchat, understands what makes a thumb stop, and can explain with data why one concept outperformed another. You are as comfortable writing a creator brief as you are reading a creative breakdown by hook, angle and format, and you know how to influence without owning.

Key responsibilities

• Accountable for the creative performance of paid social: monitor results by concept, format, hook and audience, and drive the recommendations on what to iterate, scale or retire;
• Inform the Social and Marketing teams' creative strategy with paid performance insights, audience learnings, platform trends and competitor creative, and share them regularly in a form the teams can act on;
• Tailor approved brand and campaign creative for paid media: adapt concepts, hooks, messaging hierarchy, formats and lengths to each platform and funnel stage while staying true to brand direction;
• Design and run a structured creative testing roadmap with hypotheses, variables, budgets and read-out dates, aligned to the promotional calendar and seasonal moments, and report on learnings;
• Identify organic and creator content with paid potential and partner with the Social team on selecting, adapting and amplifying it, including Spark Ads and partnership ads;
• Work with media buyers to align creative rotation, refresh cadence and fatigue management with budgets and funnel goals;
• Track competitor and category creative, and new ad formats, and turn them into concept suggestions and test proposals;
• Build and maintain a creative insights library that Creative, Social and Marketing can use when planning content.

To qualify for this role, you must have

• Undergraduate degree in Marketing, Communications, Business or a related field, preferably;
• 5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager;
• Snapchat experience an asset;
• Strong writing and briefing skills, and the ability to give clear, constructive feedback to designers, editors and creators;
• An analytical mindset: comfort with creative metrics such as hook and hold rate, CTR, CVR, CPA and eROAS, and with tools such as Funnel or Motion;
• Excellent presentation, communication and stakeholder skills, with a track record of influencing teams you do not manage;
• Strong project management and attention to detail;
• Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.#LI-NR1