Sr. Paid Media Specialist, Creative

Groupe Dynamite; Mount Royal; On-site; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Performance bonuses

Retirement savings plan

Group insurance

Employee discount

Private sample sales

Flexible vacation policy

Job summary

Groupe Dynamite, a Montréal-based retailer, is seeking an Ad Creative Strategist to lead the paid social creative strategy. You will translate brand direction into paid-ready briefs, design structured tests, and drive data-informed decisions to grow traffic and sales across Meta, TikTok, and Snapchat.

The role requires 5–7 years in creative strategy or paid social, strong writing skills, and an analytical mindset with experience in CTR, CVR, CPA and eROAS.

Qualifications

• 5–7 years in creative strategy or paid social
• Experience with Meta/TikTok ads managers
• Strong writing and briefing skills
• Analytical mindset with metrics (CTR, CVR, CPA, eROAS)
• Bilingual French and English for daily comms with suppliers and teams

Responsibilities

• Monitor creative performance by concept, format, hook and audience and recommend iterations
• Inform strategy with paid performance insights and platform trends
• Adapt concepts and messaging for each platform and funnel stage
• Design and run a structured creative testing roadmap with hypotheses and budgets
• Identify organic/creator content with paid potential and coordinate amplified content
• Collaborate with media buyers on rotation, cadence, and fatigue management
• Track competitor and category creatives and propose concepts and tests
• Build a reusable creative insights library for teams

Skills

Paid social advertising

Creative strategy

Data analysis

Editorial/writing

Stakeholder management

Bilingual French-English

Project management

Education

Marketing degree

Tools

Meta Ads Manager

TikTok Ads Manager

Snapchat

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

Reporting to the Manager, Paid Media, the Ad Creative Strategist is accountable for the creative performance of paid social and digital media. This role informs overall marketing and social strategy with performance data and platform insights, and tailors it for paid media so that what we run is built to perform on each platform.

Working closely with the Creative, Social and Marketing teams, the Senior Creative Strategist translates brand direction into paid-ready briefs, designs and runs structured creative tests, and feeds the learnings back into the wider creative conversation to help grow traffic and sales.

The ideal candidate lives in Meta, TikTok and Snapchat, understands what makes a thumb stop, and can explain with data why one concept outperformed another. You are as comfortable writing a creator brief as you are reading a creative breakdown by hook, angle and format, and you know how to influence without owning.

Key responsibilities

• Accountable for the creative performance of paid social: monitor results by concept, format, hook and audience, and drive the recommendations on what to iterate, scale or retire;
• Inform the Social and Marketing teams' creative strategy with paid performance insights, audience learnings, platform trends and competitor creative, and share them regularly in a form the teams can act on;
• Tailor approved brand and campaign creative for paid media: adapt concepts, hooks, messaging hierarchy, formats and lengths to each platform and funnel stage while staying true to brand direction;
• Design and run a structured creative testing roadmap with hypotheses, variables, budgets and read-out dates, aligned to the promotional calendar and seasonal moments, and report on learnings;
• Identify organic and creator content with paid potential and partner with the Social team on selecting, adapting and amplifying it, including Spark Ads and partnership ads;
• Work with media buyers to align creative rotation, refresh cadence and fatigue management with budgets and funnel goals;
• Track competitor and category creative, and new ad formats, and turn them into concept suggestions and test proposals;
• Build and maintain a creative insights library that Creative, Social and Marketing can use when planning content.

To qualify for this role, you must have

• Undergraduate degree in Marketing, Communications, Business or a related field, preferably;
• 5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager;
• Snapchat experience an asset;
• Strong writing and briefing skills, and the ability to give clear, constructive feedback to designers, editors and creators;
• An analytical mindset: comfort with creative metrics such as hook and hold rate, CTR, CVR, CPA and eROAS, and with tools such as Funnel or Motion;
• Excellent presentation, communication and stakeholder skills, with a track record of influencing teams you do not manage;
• Strong project management and attention to detail;
• Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.