Senior Paid Media Architect (AI-Driven, Multi-Channel)

123Dentist

Toronto

In loco

CAD 90.000 - 120.000

Tempo pieno

48 ore fa

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Descrizione del lavoro

123Dentist is seeking a Senior Paid Media Analyst to own paid media performance for dental clinics nationwide, reporting to the Senior Director of Digital Marketing & Platforms. You will plan, execute, and optimize paid search, social, programmatic, and local channels for corporate and legacy clinics.

You will lead AI‑assisted workflows, build scalable processes, and collaborate with marketing, analytics, and external agencies.

Competenze

Bachelor‑level degree in Business or Marketing or relevant field.
4+ years managing Google Ads in multi‑location setups.
3+ years managing paid campaigns across Meta Ads and other channels (DSP / YouTube / CTV / TikTok).
Proven experience building AI‑assisted workflows or automations with measurable efficiency gains.
Fluency with AI tools beyond content generation and ability to design prompts and custom assistants.
Certifications in Google Ads and Meta Ads.
Strong analytics skills with GA4, Tag Manager and data modeling; able to explain complex data simply.
Experience with Looker Studio, BigQuery, or Google Ads Editor is a plus.
Healthcare or dental industry experience is an asset; French proficiency preferred.

Mansioni

Create, maintain, and monitor the health of paid media accounts across Google, Meta, and new channels; set structure, naming, and tracking standards.
Conduct keyword and audience research; optimize targeting, bidding, and campaigns with bid management tools and data modeling.
Make strategic campaign and budget allocation recommendations to maximize effectiveness.
Lead evaluation, business case, and onboarding of new paid media programs and vendors.
Design and run structured tests of local and hyper-local paid programs with clear hypotheses and success criteria.
Recommend media mix and budget allocation across channels using incrementality and performance data.
Design, build, and maintain AI‑assisted workflows that automate audits, reporting, and campaign builds.
Document and share workflows, ensuring privacy and responsible AI guidelines.
Monitor campaign results and tie cross‑channel performance to patient acquisition outcomes.
Collaborate with Regional Marketing, Creative, Analytics and external agencies and media partners.