Head of Paid Media & Growth Strategy

The Influence Agency; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

Ad Culture is confidentially searching for a Director of Paid Media to lead a growing paid media function. The role emphasizes strategy, leadership and cross-client oversight rather than hands-on media buying.

The incumbent will guide performance, develop the team, and evolve the agency's paid media capabilities while staying ahead of AI and advertising tech trends. Hybrid leadership role with strong client impact.

Qualifications

• 6+ years of progressive paid media or performance marketing experience.
• Experience leading paid media strategy and teams.
• Experience overseeing complex advertising budgets across multiple accounts and platforms.
• Strong knowledge of ROAS, CPA, CPL, CPM, CPC, CTR and conversion rate.

Responsibilities

• Lead and develop a team of paid media professionals with clear performance expectations.
• Maintain senior-level visibility across client performance and budgets.
• Develop processes, standards and quality-control for the department.
• Stay current on platforms, AI, automation, privacy and measurement, translating capabilities into repeatable strategies.
• Support client conversations with strategic leadership and proactive recommendations.

Skills

Paid media strategy

Team leadership

Budget management

Performance marketing

GA4 analytics

Reporting & insights

Communication skills

AI in advertising

Tools

Google Ads

Meta Ads

Microsoft Advertising

LinkedIn Ads

Programmatic advertising

Job description

Ad Culture is confidentially searching for a Director of Paid Media to lead a growing paid media function. The role emphasizes strategy, leadership and cross-client oversight rather than hands-on media buying.

The incumbent will guide performance, develop the team, and evolve the agency's paid media capabilities while staying ahead of AI and advertising tech trends. Hybrid leadership role with strong client impact.