Senior Integrated Media Planning Lead

Adelphi Group; Toronto; On-site; CAD 65,000 - 75,000; Full time

Job summary

UM in Toronto is seeking a Media Planning Supervisor to lead the integration of media plans, proposals and analysis, ensuring campaigns meet objectives and insights-based execution. You will mentor junior staff and work with a consolidated planning team to drive flawless media buys.

Responsibilities include presenting plans to clients, monitoring performance, managing budgets and schedules, and building strong partner relationships while upholding the agency’s processes and values.

Qualifications

• Professional or educational background in Marketing and/or Advertising.
• Mid-Senior level of experience in integrated media planning.
• Ability to develop positive on-going business relationships with a focus on client service.
• Ability to build solid internal relationships and partnerships.
• Demonstrated ability to apply knowledge from research resources to media planning.
• Experience with presenting.
• Proactive approach to problem solving and team support.
• Proficiency with media research tools and media tools.

Responsibilities

• Lead the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and go beyond the brief.
• Confidently communicate with the leadership team to address account needs.
• Prepare and present evaluations of media opportunities and trends.
• Ensure all media plans adhere to agency values and processes.
• Maintain the media plan and regularly evaluate campaign performance.
• Manage client expectations regarding work back schedules and deadlines.
• Build and maintain strong client and partner relationships.
• Oversee the administration and maintenance of the buy.
• Prepare client finance reports and budget control reporting (BCRs).
• Provide feedback and training to direct reports to ensure performance and development.
• Contribute to media POVs and overall product image.
• Make recommendations to improve processes and outcomes.

Skills

Media planning

Client relationship building

Presentation skills

Mentoring

Research insights

Communication

Budget management

Education

Marketing/Advertising background

Tools

Clear Decisions

Vividata

Nielsen

Prisma

Job description

UM in Toronto is seeking a Media Planning Supervisor to lead the integration of media plans, proposals and analysis, ensuring campaigns meet objectives and insights-based execution. You will mentor junior staff and work with a consolidated planning team to drive flawless media buys.

Responsibilities include presenting plans to clients, monitoring performance, managing budgets and schedules, and building strong partner relationships while upholding the agency’s processes and values.