Senior Media Planner — Integrated Campaign Architect

Gale; Toronto; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

GALE is seeking a Senior Media Planner to develop, manage, and optimize integrated media plans across digital and traditional channels. You will translate insights into actionable recommendations while overseeing daily stewardship of campaigns and collaborating with strategy, investment, analytics, creative, and account teams.

You will manage client communications, present sections of media plans, guide junior teammates, and continue expanding expertise across media tools such as

Qualifications

• 4+ years of media agency planning experience.
• Experience building integrated media plans.
• Strong digital media skills and knowledge of traditional channels.
• Ability to manage budgets, timelines, and client communications.
• Experience with planning tools like Prisma/Mediaocean, Nielsen, MRI-Simmons, and Comscore.
• Proficient in Excel, PowerPoint, and Word.

Responsibilities

• Develop integrated media plans grounded in client baselines.
• Inform strategies with audience data and marketplace insights.
• Translate direction into detailed plans across digital and traditional media.
• Own day-to-day campaign stewardship: timelines, budgets, pacing, reporting.
• Monitor performance and identify optimization opportunities with teams.
• Prepare client-facing materials and present recommendations.
• Guide junior planners and review their work.
• Continue developing expertise across media channels and tools.

Skills

Media planning

Integrated media plans

Digital media

Budget management

Client presentations

Excel

Team guidance

Tools

Prisma/Mediaocean

Nielsen

MRI-Simmons

Comscore

Excel

PowerPoint

Word

Job description

GALE is seeking a Senior Media Planner to develop, manage, and optimize integrated media plans across digital and traditional channels. You will translate insights into actionable recommendations while overseeing daily stewardship of campaigns and collaborating with strategy, investment, analytics, creative, and account teams.

You will manage client communications, present sections of media plans, guide junior teammates, and continue expanding expertise across media tools such as