Hybrid Media Planner: Strategy, Budgets & Digital/Traditional

Galepartners; Toronto; Hybrid; CAD 55,000 - 90,000; Full time

Job summary

GALE, a global marketing agency with offices in Toronto, seeks an Integrated Media Planner to be the day-to-day focus for assigned accounts. You will handle research, strategy and overall budget management for both traditional and digital media.

You will provide brand, consumer, and marketplace insights to shape media plans, collaborate across teams, manage budgets, and ensure timely reporting. A hybrid work model and ongoing professional growth are part of the role.

Qualifications

• Agency media planning experience.
• Experience with digital and traditional media channels.
• Strong communication skills.
• Solid research and analytical skills, good mathematical aptitude and attention to detail.
• Familiarity with media tools and software (Nielsen NMI, MRI, Comscore, Prisma/Mediaocean).
• Ability to organize, prioritize, work under pressure and multi-task.
• Independent worker yet team player.
• Basic computer skills (Excel, Word, PPT).

Responsibilities

• Provide information about brand, consumer and marketplace to form media strategy foundation.
• Demonstrate understanding of client’s business and consumer journey.
• Master use of general and media industry tools and systems.
• Own budget tracking, management and reporting.
• Apply media knowledge to address media and business challenges.
• Review paperwork for purchase authorizations.
• Manage resolution of billing discrepancies.
• Participate in meetings/brainstorm sessions.
• Meet with media representatives to evaluate opportunities.
• Write POVs and client-facing communication.
• Participate in professional development courses.

Skills

Agency media planning

Digital & traditional media

Communication skills

Research & analytics

Media tools familiarity

Organization & multi-tasking

Independent & team player

MS Office (Excel, Word, PPT)

Tools

Nielsen NMI

MRI

Comscore

Prisma/Mediaocean

Job description

GALE, a global marketing agency with offices in Toronto, seeks an Integrated Media Planner to be the day-to-day focus for assigned accounts. You will handle research, strategy and overall budget management for both traditional and digital media.

You will provide brand, consumer, and marketplace insights to shape media plans, collaborate across teams, manage budgets, and ensure timely reporting. A hybrid work model and ongoing professional growth are part of the role.