Performance Media Planner & Optimizer

Adelphi Group; Toronto; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Maternity & parental leave

Benefits package

Vacation & leave

Online services for families

Early dismissal Fridays

Affinity groups

Learning programs

Employee discounts

Job summary

Critical Mass in Toronto is seeking a Senior Performance Media Associate, Planning to support the execution, reporting, and optimization of performance media campaigns across channels. You will help build media plans, assist with trafficking, QA, and tracking, and maintain dashboards and client summaries.

The role emphasizes data-driven planning, attention to detail, and collaboration with Managers and Directors to drive measurable outcomes. Office-based role with team collaboration.

Qualifications

• 1–3 years of experience in media, marketing or advertising.
• Exposure to digital media channels (Search, Social, Programmatic).
• Basic understanding of CTR, CPC, CPA, ROAS.
• Strong attention to detail and organizational skills.
• Willingness to learn performance media strategy and execution.

Responsibilities

• Assist in building and maintaining media plans across digital channels.
• Support campaign setup, trafficking, QA and tracking.
• Maintain reporting dashboards and performance tracking systems.
• Ensure campaign details align with client goals and strategy.
• Compile campaign performance data and support reporting.
• Identify insights and optimization opportunities.
• Support A/B testing and performance evaluation.
• Translate data into basic client-facing summaries.
• Support day-to-day client requests and internal coordination.
• Collaborate with Managers and Directors to execute media strategies.
• Maintain documentation, trafficking sheets and reporting accuracy.
• Participate in training and skill development across platforms.

Skills

Experience in media/advertising

Digital media exposure

Campaign metrics knowledge

Attention to detail

Willingness to learn

Job description

Critical Mass in Toronto is seeking a Senior Performance Media Associate, Planning to support the execution, reporting, and optimization of performance media campaigns across channels. You will help build media plans, assist with trafficking, QA, and tracking, and maintain dashboards and client summaries.

The role emphasizes data-driven planning, attention to detail, and collaboration with Managers and Directors to drive measurable outcomes. Office-based role with team collaboration.