Senior Media Planner

Interpublic; Canada; Hybrid; CAD 45,000 - 55,000; Full time

Job summary

Omnicom Group in Canada is seeking a Senior Media Planner responsible for drafting and presenting integrated media plans and analyses to meet client objectives.

You will manage campaigns, evaluate media opportunities, and maintain strong client and partner relations while staying aligned with agency processes. This role emphasizes hands-on planning and collaboration across teams.

Qualifications

• Professional or educational background in Marketing and/or Advertising would give leverage to this application.
• Mid-Senior level of experience in integrated media planning.
• Experience within an integrated advertising agency.
• Knowledge of media research tools (Clear Decisions, Vividata, Neilson) and media tools (Prisma).
• Proactive approach to problem solving, assisting the team, self-development, etc.

Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and go beyond the brief.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
• Develop ability to effectively manage client conversations and expectations.
• Remain up-to-date with latest updates from major media partners.
• Ensure that all media plans adhere to the agency’s values, philosophies and processes.
• Maintain the media plan and regularly evaluate campaign performance.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process that deliver exceptional results.
• Oversee the administration and maintenance of media buys.
• Assist with training junior employees on tools and processes.
• Ensure client budgets are managed and on track.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Support the creation of campaign post reports.
• Prepare media POVs/evaluations.
• Source and evaluate proposals from media partners as required.
• Continue to proactively develop knowledge of the media landscape.

Skills

Client service oriented

Communication skills

Time management

Problem solving

Relationship building

Team collaboration

Education

Marketing/Advertising background

Tools

Clear Decisions

Vividata

Neilson

Prisma

Microsoft Office Suite

Job description

Agency: PHd Job Function: Media Job Subfunction: Performance Media Job Description: Job Description Position Summary: The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
• Develop ability to effectively manage client conversations and expectations.
• Remain up-to-date with latest updates from major media partners.
• Ensure that all media plans adhere to the agency’s values, philosophies and processes.
• Maintain the media plan and regularly evaluate campaign performance.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process that deliver exceptional results.
• Oversee the administration and maintenance of media buys.
• Assist with training junior employees on tools and processes.
• Ensure client budgets are managed and on track.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Support the creation of campaign post reports.
• Prepare media Point of View (POVs)/evaluations.
• Source and evaluate proposals from media partners as required.
• Continue to proactively develop knowledge of the media landscape.

Qualifications

• Professional or educational background in Marketing and/or Advertising would give leverage to this application
• Mid-Senior level of experience in integrated media planning.
• Experience within an integrated advertising agency.
• Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) will give leverage to this application
• Client service oriented.
• Curiosity, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail accuracy.
• Excellent ability to manage and prioritize time effectively.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

$45,000 - $55,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

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