Senior Media Planner

Critical Mass; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Job summary

Critical Mass is seeking a Senior Media Planner to drive integrated media plans and analyses for client objectives. You will present plans, evaluate opportunities, and coordinate across creative, PR, events, and media teams to ensure grounded, insightful recommendations.

The role emphasizes mining consumer insights, developing connection strategies, and maintaining strong client and partner relationships. In-office presence is required in Toronto, Canada.

Qualifications

• 5+ years experience as a digital media manager.
• 2+ years direct client contact and lead for media.
• Strong communication and organizational abilities.
• Experience with media research tools and billing systems.

Responsibilities

• Prepare and present integrated media plans, proposals and analyses.
• Manage client expectations, deadlines and schedules.
• Act as primary contact for internal and external teams.
• Maintain and evaluate media plans and campaign performance.
• Coordinate media buying and budgeting reports.
• Train junior staff on tools and processes.
• Source and evaluate media proposals and partner relationships.

Skills

Digital media management

Client liaison

Communication skills

Project management

MS Office Suite

Tools

Telmar

Vividata

MediaRadar

Infosys

Prisma

DV360

Meta

CM360

Job description

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions. The ideal candidate has a strong understanding and capability of mining consumer insights and turning them into meaningful connection strategies and channel recommendations.

You Will:

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Effectively manage ongoing client expectations in regard to workback schedule, and deadlines.
• Develop ability to effectively manage client conversations and expectations.
• Act as primary campaign contact for internal and external discipline teams (creative, PR, events, etc).
• Remain up-to-date with latest updates from major media partners.
• Ensure that all media plans adhere to the agency's values, philosophies and processes.
• Maintain the media plan and regularly evaluate campaign performance.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process that delivers exceptional results.
• Oversee the administration and maintenance of media buys.
• Assist with training junior employees on tools and processes.
• Ensure client budgets are managed and on track, plus responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Support the creation of campaign post reports.
• Prepare media POVs/evaluations.
• Source and evaluate proposals from media partners as required. Continue to proactively develop knowledge of the media landscape
• Act with innovation and curiosity at the core of your recommendations

You Have:

• 5+ years experience as a digital media manager
• 2+ as the direct client contact and lead specific to media
• Enthusiastic personality and entrepreneurial spirit (willing to stretch outside your comfort zones)
• Well versed in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels.
• Familiar with and passionate about media in Canada
• Strong interpersonal, written and verbal communication skills
• Ability to multi-task and meet deadlines while paying attention to details. Time management skills are critical.
• Able to work effectively across functional groups or geographic offices
• Good project management, planning and organizational skills
• Ability to work independently, yet seek help when needed
• Able to quickly adapt to new situations
• Experience within an integrated advertising agency
• Proficient with both syndicated (e.g. Telmar/Vividata, MediaRadar, Infosys) and proprietary media research tools along with billing tools (e.g. Prisma).
• Familiarity with activation platforms is an asset (e.g. Meta, DV360, CM360)
• Client service oriented. Strong learning agility, with a passion for continuous development
• Excellent communication skills (both written and verbal)
• Highly developed organizational skills with a strong attention to detail accuracy
• Ability to work collaboratively as well as independently
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
• Willingness to be visible and “own a room”

Salary Range $70,000 - $85,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.