Planning Manager

PHDCA PHD Canada; Canada; Sur place; CAD 50 000 - 70 000; Plein temps

Résumé du poste

Omnicom Group in Canada seeks a Manager, Planning to develop and implement strategic media initiatives aligned with client objectives. You will collaborate with internal teams to design holistic media plans and monitor budgets to ensure objectives are met.

The role requires 1–2 years in media operations and strong analytical and writing skills to craft compelling strategic narratives.

Qualifications

• Minimum 1–2 years of experience in media operations.
• Strong knowledge of media planning, buying, and optimization across channels.
• Retail/eCommerce/entertainment experience.
• Relevant post-secondary education, training, or equivalent experience.

Responsabilités

• Be a champion for the brands you support and continually strive to find innovative solutions that build the brand.
• Research industry and consumer trends, competitive activity, best practices and opportunities across channels.
• Compile demographic data and consumer profiles for analysis to identify audiences.
• Support the team in developing recommendations and educational materials.
• Help develop planning objectives and strategies that align with the client’s marketing direction and review media performance.
• Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
• Learn to utilize Omni to drive targeted audience activation and contribute to marketing efforts.

Connaissances

Analytical thinking

Communication skills

Media planning

Project management

Financial/budget ops

Narrative writing

Formation

Post-secondary education or equivalent experience

Description du poste

Agency: PHd Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Summary The Manager, Planning will play a supportive role in developing and implementing strategic initiatives aligned to client objectives. collaborating with internal teams to strategize and interpret key cultural, consumer and category signals required to design holistic media plans.

Responsibilities

• Be a champion for the brands you support and continually strive to find innovative solutions that build the brand
• Research Industry and consumer trends, competitive activity, best practices and opportunities across channels
• Compile demographic data and consumer profiles for analysis to identify audiences
• Support the team in developing recommendations and educational materials
• Help develop planning objectives and strategies that coincide with the client’s marketing direction review media performance to extract the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Learn to utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

Education

• Relevant post-secondary education, training, or equivalent experience.

Skills

• Analytical (Intermediate) (Intermediate) and strategic thinking (Intermediate) (Intermediate) abilities, with the capability to derive actionable insights from Data (Intermediate) (Intermediate).
• Strong Communication (Intermediate) and interpersonal (Intermediate) skills, with the ability to collaborate effectively with cross-functional Teams (Intermediate).
• Understanding of Media Planning (Expert) (Intermediate) and buying tools and platforms (Intermediate) (Intermediate).
• Understanding of Project Management Methodologies (Intermediate) and process improvement techniques (Intermediate).
• Understanding of financial operations (Intermediate), Budget Management (Intermediate), Strategic Planning (Intermediate), and media activation (Intermediate).
• Understanding of narrative Writing (Expert), ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Experiences

• Minimum of 1-2 years of experience in media operations, preferably in an agency or media organization.
• Strong knowledge of media planning, buying, and optimization across various channels.
• Retail/eCommerce/entertainment experience $50,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/ At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.