Senior Media Planner

Initiative; Toronto; Hybrid; CAD 78,000 - 85,000; Full time

Benefits offered by this job

Generous PTO & wellness days

Hybrid work model

Professional development

Global agency network

Employee resource groups

Job summary

Omnicom Media in Toronto is seeking a Senior Media Planner to drive media planning and evaluation, creating compelling plans, proposals and analyses for clients.

The role sits within an integrated planning team, requiring up-to-date knowledge of media partners and tools, strong client relations, and the ability to manage timelines and budgets effectively.

Qualifications

• Marketing/Advertising background preferred.
• Mid-Senior level experience in integrated media planning.
• Experience in an integrated advertising agency.
• Knowledge of media research tools and media tools.
• Client service oriented.
• Curiosity and desire for continuous development.
• Excellent written and verbal communication.
• Strong organizational skills and attention to detail.
• Ability to manage time effectively and work independently or with a team.
• Proactive problem solving and team support.
• Ability to build relationships with media partners.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis.
• Present evaluations of media opportunities and trends for clients.
• Manage client expectations, schedules and deadlines.
• Develop ability to manage client conversations and expectations.
• Keep up to date with updates from media partners.
• Ensure plans align with agency values and processes.
• Maintain media plans and regularly evaluate campaign performance.
• Build strong client and partner relationships; be responsible and resourceful.
• Initiate and coordinate media buying to deliver results.
• Oversee media buys administration and maintenance.
• Assist training of junior staff on tools and processes.
• Ensure client budgets are on track and report finances on time.
• Support creation of campaign post reports.
• Prepare media POVs/evaluations.
• Source and evaluate media proposals as needed.
• Continue to develop knowledge of media landscape.

Skills

Integrated planning

Client service

Communication skills

Time management

Problem solving

Team collaboration

Curiosity

Self-development

Relationships with media partners

Attention to detail

Organization

Proactivity

Tools

Clear Decisions

Vividata

Nielsen

Prisma

Job description

Agency Initiative

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Position Summary: The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
• Develop ability to effectively manage client conversations and expectations.
• Remain up-to-date with latest updates from major media partners.
• Ensure that all media plans adhere to the agency's values, philosophies and processes.
• Maintain the media plan and regularly evaluate campaign performance.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process that deliver exceptional results.
• Oversee the administration and maintenance of media buys.
• Assist with training junior employees on tools and processes.
• Ensure client budgets are managed and on track.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Support the creation of campaign post reports.
• Prepare media Point of View (POVs)/evaluations.
• Source and evaluate proposals from media partners as required.
• Continue to proactively develop knowledge of the media landscape.

Qualifications

• Professional or educational background in Marketing and/or Advertising would give leverage to this application
• Mid-Senior level of experience in integrated media planning.
• Experience within an integrated advertising agency.
• Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) will give leverage to this application
• Client service oriented.
• Curiosity, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail accuracy.
• Excellent ability to manage and prioritize time effectively.Ability to work collaboratively as well as independent.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Benefits

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail]

Salary range $55,000 - $60,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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Salary range $55,000 - $60,000