Manager, Communications Design

Interpublic; Canada; Híbrido; CAD 75.000 - 90.000; Jornada completa

Descripción de la vacante

Initiative in Canada is seeking a Media Planning Manager to supervise our integrated media planning product and lead a team to deliver data-driven media executions grounded in insights and experience.

You will develop media strategies, mentor staff, and collaborate across disciplines to ensure flawless plans aligned with client objectives and KPIs. Strong leadership and communication are essential for success.

Formación

• Professional or educational background in Marketing and/or Advertising.
• Manager level of experience in integrated media planning.
• History of developing positive on-going business relationships with focus on client service.
• Ability to develop and foster solid relationships and partnerships, both internally and externally.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
• Previous experience managing and developing employees.
• Proactive approach to problem solving, supporting the team, self-development, etc.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Nielsen), and media tools (e.g. Prisma).
• Curiosity, with a passion for continuous development.
• Experience with presenting.
• Excellent communication skills (both written and verbal).
• Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.
• Ability to travel as required.

Responsabilidades

• Lead the preparation, writing and presentation of integrated media plans, proposals and analyses.
• Maintain stewardship and accountability of the media plan and monitor execution.
• Collaborate with other disciplines, partner agencies and departments to keep knowledge current.
• Ensure all media plans align with the agency’s values and processes.
• Prepare and present evaluations of media opportunities and trends to clients.
• Be aware of client KPIs and ensure tracking is in place.
• Manage and lead a team of employees.
• Communicate agency goals, manage workloads and provide feedback for development.
• Participate in hiring decisions when required.
• Manage day-to-day planning requirements with a focus on client objectives and KPIs.
• Inform leadership of challenges and opportunities in relation to client and people management.
• Influence decision making by highlighting strategic benefits to clients.
• Contribute to additional agency projects and new business presentations as needed.
• Oversee financial media control, including approvals, billing and budget reports.

Conocimientos

Media planning management

Client relationship management

Communication

Microsoft Office

Travel flexibility

Educación

Marketing/Advertising background

Herramientas

Clear Decisions

Vividata

Nielsen

Prisma

Descripción del empleo

Agency: Initiative Job Function: Media Job Subfunction: Media Planning and Buying

Job Description: Position Summary

The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business. The Media Planning Manager will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.
• Ensure that all media plans adhere to the agency's values, philosophies and processes.
• Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.
• Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required.
• Manage and lead a team of employees.
• Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development.
• Interview and participate in hiring decision of employees if/when required.
• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs).
• Inform leadership of potential challenges and opportunities as it relates to client and/or people management.
• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.
• Participate in additional agency/team projects and new business presentations as required.
• Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.

Desired Skills & Experience

• Professional or educational background in Marketing and/or Advertising would give leverage to this application.
• Manager level of experience in integrated media planning.
• History of developing positive on-going business relationships with focus on client service.
• Ability to develop and foster solid relationships and partnerships, both internally and externally.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
• Previous experience managing and developing employees.
• Proactive approach to problem solving, supporting the team, self-development, etc.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application.
• Curiosity, with a passion for continuous development.
• Experience with presenting.
• Excellent communication skills (both written and verbal).
• Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Ability to travel as required.

Salary range $75,000 - $90,000

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