Planning Manager

Adelphi Group; Toronto; On-site; CAD 45,000 - 55,000; Full time

Job summary

Omnicom’s agency seeks a Manager, Planning to support developing and implementing strategic media initiatives aligned to client objectives. You will collaborate with internal teams to analyze cultural, consumer and category signals to design holistic media plans.

Responsibilities include researching trends, identifying audiences, preparing recommendations and materials, managing budgets, and leveraging Omni for people-based marketing activation to drive campaigns.

Qualifications

• 1–2 years in media operations; agency or media org preferred.
• Solid knowledge of media planning, buying, and optimization across channels.
• Retail/eCommerce/entertainment sector experience.
• Post-secondary education or equivalent experience required.

Responsibilities

• Champion brands and seek innovative solutions that build the brand.
• Research industry trends, competitive activity, best practices and opportunities.
• Compile demographic data and consumer profiles for audience identification.
• Support the team in developing recommendations and educational materials.
• Develop planning objectives and strategies aligned with the client direction.
• Review media performance against objectives and strategies.
• Maintain budget control and monitor media buys/schedules.
• Learn to utilize Omni for people-based marketing and targeted activation.

Skills

Analytical

Strategic thinking

Communication

Interpersonal

Media Planning

Buying tools

Project Management

Process improvement

Financial Operations

Budget Management

Strategic Planning

Media Activation

Narrative Writing

Education

Relevant post-secondary education, training, or equivalent experience

Tools

Omni Platform

Job description

Agency

PHd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Summary

TheManager, Planning will play a supportive role in developing and implementing strategic initiatives aligned to clientobjectives. collaborating with internal teams to strategize and interpret key cultural, consumer and category signalsrequiredto design holistic media plans.

Responsibilities

• Be a champion for the brands you support and continually strive to find innovative solutions that build the brand
• Research Industry and consumer trends, competitive activity, bestpracticesand opportunities across channels
• Compile demographic data and consumer profiles for analysis toidentifyaudiences
• Support the team in developing recommendations and educational materials
• Help develop planningobjectivesand strategies that coincide with the client’s marketing direction
• review media performance to extract the extent to which the originalobjectivesand strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Learn toutilizeOmni,in order toeffectivelyleverageour people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

Education

• Relevant post-secondary education, training, or equivalent experience

Skills

• Analytical (Intermediate) (Intermediate) and strategic thinking (Intermediate) (Intermediate) abilities, with the capability to derive actionable insights from Data (Intermediate) (Intermediate).
• Strong Communication (Intermediate) and interpersonal (Intermediate) skills, with the ability to collaborate effectively with cross-functional Teams (Intermediate).
• Understanding ofMedia Planning (Expert) (Intermediate) and buying tools and platforms (Intermediate) (Intermediate).
• Understanding ofProject Management Methodologies (Intermediate) and process improvement techniques (Intermediate).
• Understanding offinancial operations (Intermediate), Budget Management (Intermediate), Strategic Planning (Intermediate), and media activation (Intermediate).
• Understanding of narrative Writing (Expert), ability to craft compelling stories that engage the audience, convey complex ideas clearlyin order toeffectively detail a strategy, problem,solutionor Initiative.

Experiences

• Minimum of 1-2 years of experience in media operations, preferably in an agency or media organization.
• Strong knowledge of media planning, buying, and optimization across various channels.
• Retail/eCommerce/entertainment experience

$50,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/