Senior Media Analytics & Insights Lead

Adelphi Group; Toronto; Vor Ort; CAD 70.000 - 90.000; Vollzeit

Zusammenfassung

Omnicom Precision Marketing is seeking a Sr. Media Analyst to execute analyses supporting client insights across media channels and sentiment.

You will help develop reporting that inspires actions and collaborate with a team to identify optimization opportunities and automate workflows. The role requires 5+ years in media data analysis, strong knowledge of digital KPIs, and experience with Power BI, SQL, and advanced visualization tools.

Qualifikationen

• 5+ years of experience in media data analysis or related roles.
• Demonstrated experience applying statistical analysis to datasets and visualizing results.
• Strong knowledge of digital media KPIs (CPM, CPC, CPV, CPA, CTR) and leading campaign optimization conversations.
• Demonstrated analytical capabilities with attention to detail and continuous learning mindset.
• Excellent communication and collaboration skills; capable of independent work.
• Project management and organizational skills with ability to manage priorities.
• Experience using Media Mix Models to simulate/optimize campaigns is an asset.
• Certifications related to digital media analytics (e.g., Facebook Blueprint, GAIQ, Adobe) are an asset.

Aufgaben

• Analyze media performance across Programmatic, Display, Video, Paid Social, and Paid Search.
• Develop and implement measurement frameworks to evaluate digital marketing strategies.
• Standardize KPIs for reporting to Business Units.
• Collaborate with Brand teams to translate objectives into measurable strategies.
• Aggregate data from internal warehouses and external platforms to provide holistic reporting.
• Build data provisioning transparency and reduce reporting delays.

Kenntnisse

SQL

Power BI

Tableau

Domo

Looker

Ausbildung

Bachelor’s degree in Business, Mathematics, Computer Science, IT, Economics, Analytics or Data Science

Advanced degree is an asset

Tools

Power BI

Domo

Looker

Tableau

Jobbeschreibung

Omnicom Precision Marketing is seeking a Sr. Media Analyst to execute analyses supporting client insights across media channels and sentiment.

You will help develop reporting that inspires actions and collaborate with a team to identify optimization opportunities and automate workflows. The role requires 5+ years in media data analysis, strong knowledge of digital KPIs, and experience with Power BI, SQL, and advanced visualization tools.