Senior Marketing Manager - Growth & Insights

Simplii Financial; Toronto; On-site; CAD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Benefits program

Wellbeing support

Employee share purchase plan

Job summary

Simplii Financial is seeking a Senior Manager, Marketing to drive growth in a fast-paced, data-driven environment. You will lead agile squads, collaborate with analytics partners, and craft campaigns and communications that resonate with clients while upholding brand standards.

You will mentor a high-performing team, apply test-and-learn strategies, and partner across product, media, growth, operations, and risk to deliver measurable results that improve engagement and ROI.

Qualifications

• 7+ years in marketing roles with a track record of driving growth.
• Data-driven marketer who translates insights into tested strategies.
• Ability to lead cross-functional teams across multiple channels.
• Strong communication skills and relationship-building capabilities.

Responsibilities

• Support the team in delivering quarterly marketing KPIs and ensure on-brand communications.
• Use data and insights to inform audience targeting and channel mix.
• Lead development of in-house digital assets and creative for financial products.
• Demonstrate passion for understanding customers and optimizing interactions.
• Apply agile methodologies to accelerate campaign cycles and testing.
• Drive cross-functional collaboration for seamless execution and alignment.

Skills

Analytical thinking

Campaign development

Communication

Customer engagement

Leadership

Marketing campaign analysis

Marketing planning

Operational efficiency

People management

Project management

Job description

Simplii Financial is seeking a Senior Manager, Marketing to drive growth in a fast-paced, data-driven environment. You will lead agile squads, collaborate with analytics partners, and craft campaigns and communications that resonate with clients while upholding brand standards.

You will mentor a high-performing team, apply test-and-learn strategies, and partner across product, media, growth, operations, and risk to deliver measurable results that improve engagement and ROI.