Senior Lifecycle Growth Strategist

twentysix; Vancouver; On-site; CAD 180,000 - 250,000; Full time

Job summary

twentysix is seeking an experienced lifecycle and retention marketing strategist to partner with clients on cross-channel campaigns (email, SMS, push) and personalization initiatives. You will plan, ideate, and optimize marketing calendars, write briefs, and approve assets.

You will deliver analytics, dashboards, and insights to drive growth, while maintaining strong client relationships and supporting sales discussions in a fast-paced environment.

Qualifications

• 8+ years of experience providing lifecycle or retention marketing strategy.
• Extensive knowledge of email, SMS, and push channels and top-of-funnel marketing.
• Hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
• Direct experience leveraging data for complex personalization marketing programs.
• Experience using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
• Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
• Hands-on approach delivering sharp strategic insights for clients.

Responsibilities

• Provide strategic planning, ideation, and optimization of cross-channel campaigns (email, web, push, social, SMS).
• Write briefs and approve all assets; ensure solid methodology and actionable results.
• Develop dashboards and reports to monitor growth and pivots.
• Cultivate strong client relationships and advocacy; support sales pitches and scoping.
• Identify effort level for new projects, extensions, renewals, and expanded scopes.

Skills

Lifecycle marketing

Retention marketing

Cross-channel marketing

Data-driven decision making

Stakeholder management

Tools

Iterable

Braze

Segment

Klaviyo

Customer.io

Looker

Tableau

Mixpanel

Amplitude

Job description

twentysix is seeking an experienced lifecycle and retention marketing strategist to partner with clients on cross-channel campaigns (email, SMS, push) and personalization initiatives. You will plan, ideate, and optimize marketing calendars, write briefs, and approve assets.

You will deliver analytics, dashboards, and insights to drive growth, while maintaining strong client relationships and supporting sales discussions in a fast-paced environment.