Growth Marketing Analyst — Hybrid (Remote-Friendly)

CIBC US; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Simplii Financial, part of the CIBC family, seeks a Growth Marketing Analyst to help design and execute lifecycle campaigns that drive engagement, conversion and retention across the client journey. Youll analyze campaign data, craft targeted communications, and partner with Digital Expansion, Product and Analytics to deliver value.

Youll contribute to reporting and segmentation while testing approaches to improve outcomes in a hybrid work setting with on-site and remote days.

Qualifications

• 3–5 years of experience in growth marketing, lifecycle marketing, digital marketing, or a related field.
• Experience contributing to campaign strategy and execution in a cross-functional environment.
• Proficiency with marketing technology and data; ability to partner with specialists and use data to inform decisions.

Responsibilities

• Contribute to development and execution of lifecycle marketing campaigns across acquisition, onboarding, engagement, and retention.
• Support multi-step customer journeys and partner with Martech specialists to implement campaigns with Braze and Adobe Target.
• Analyze customer and campaign performance data to identify trends and inform strategy; build dashboards and reports.
• Collaborate with Growth, Digital Expansion, Product, and Analytics to align campaigns with business goals.

Skills

Growth marketing

Lifecycle marketing

Digital marketing

Excel

Analytical thinking

Data analysis

Cross-functional collaboration

Braze

Adobe Target

Tools

Braze

Adobe Target

Adobe Analytics

Job description

Simplii Financial, part of the CIBC family, seeks a Growth Marketing Analyst to help design and execute lifecycle campaigns that drive engagement, conversion and retention across the client journey. Youll analyze campaign data, craft targeted communications, and partner with Digital Expansion, Product and Analytics to deliver value.

Youll contribute to reporting and segmentation while testing approaches to improve outcomes in a hybrid work setting with on-site and remote days.