Senior Marketing Manager

Obakki; Vancouver; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation package

Career advancement opportunities

Inclusive office culture

Team-building opportunities

Job summary

Obakki is a purpose-driven home goods and lifestyle company. We’re seeking a Senior Marketing Manager to own day-to-day marketing execution across channels, lead the marketing team, and translate strategy into cohesive campaigns and campaigns calendars.

The ideal candidate drives GTM planning, manages agencies and internal teams, and collaborates with ecommerce, operations and creative to align product launches with brand standards.

Qualifications

• 5+ years in marketing, with at least 2+ years in people management.
• Proven experience leading integrated marketing campaigns and GTM planning.
• Strong understanding of channel strategy across email, social, editorial and paid media.
• Demonstrated ability to manage teams, agencies and workflows.
• Highly organized with strong project management skills.
• Excellent written and verbal communication skills.

Responsibilities

• Lead and manage the marketing team, including named managers.
• Run weekly 1:1s, team meetings, and planning sessions.
• Coach and develop team members and performance.
• Foster a collaborative, organized and high-performing marketing culture.
• Own the marketing GTM calendar and campaign planning across channels.
• Partner with ecommerce, operations, and creative teams to align priorities.
• Oversee channel strategy and execution across email, social, editorial and paid media.
• Define channel KPIs and performance targets and review performance.

Skills

People management

Campaign management

GTM planning

Channel strategy

Project management

Communication

Marketing leadership

Tools

Klaviyo

Asana

Google Analytics

Shopify

Job description

At Obakki, we’re more than just a luxury brand with an online store—we’re a purpose-driven home goods and lifestyle company committed to connecting people through modern design that is both meaningful and intentional. Every piece we curate is handcrafted in collaboration with world-class artisans—real people whose craft infuses your home and hospitality space with connection and purpose.

We believe that conscious consumption and slow design can create positive change in the world. As a collective of innovators and changemakers, we are dedicated to building a better future for our global artisan partners—one thoughtfully designed product at a time.

Are you driven by purpose? Do you thrive in a creative, fast-paced environment where your ideas truly matter? We’re looking for innovative thinkers with the passion and determination to make a lasting impact on our company and our mission.

At Obakki, your qualifications are only part of the equation. What matters most is your passion for change and your ability to make things happen.

OVERVIEW

The Senior Marketing Manager plays a critical leadership role at Obakki, owning the day-to-day execution of marketing across channels while managing and developing the marketing team. This role is responsible for translating high-level strategy and annual planning into cohesive campaigns, channel plans, and operational excellence.

Reporting into senior leadership and working closely with a strategic marketing advisor, this role leads the GTM calendar, oversees campaign execution, manages agencies, and ensures marketing efforts are aligned with business priorities, product launches, and brand standards.

This is a hands-on leadership role for a thoughtful, organized marketer who thrives in a collaborative, fast-paced, design-led environment. The ideal candidate is comfortable working on both high-level strategy as well as in day-to-day execution.

KEY RESPONSIBILITIES

• Lead and manage the marketing team, including the Digital Marketing Manager, Ecommerce & Merchandising Specialist and Social Media / Content Manager
• Run weekly 1:1s, team meetings, and planning sessions to ensure clarity, accountability and alignment
• Coach and develop team members, supporting skill growth and performance over time
• Foster a collaborative, organized and high-performing marketing culture

GTM Planning & Campaign Management

• Own the marketing GTM calendar, ensuring all launches, campaigns, and initiatives are clearly planned, resourced and executed
• Ensure marketing efforts support broader business objectives and brand initiatives
• Translate annual marketing strategy and priorities into quarterly and monthly plans
• Lead campaign planning across channels, ensuring cohesive storytelling and execution
• Partner with ecommerce, operations, and creative teams to align product priorities, merchandising and launch readiness
• Oversee channel strategy and execution across email, social, editorial, paid media and campaigns
• Work collaboratively with the team to define channel KPIs and performance targets
• Review performance regularly, identifying insights and opportunities
• Optimize channel plans based on results, seasonality and business needs

Project Management & Operations

• Own marketing workflows and project management using Asana
• Ensure campaigns and initiatives are clearly scoped, prioritized, and delivered on time
• Balance multiple workstreams while maintaining a high standard of quality and organization
• Act as the operational backbone of the marketing function

Agency & Contractor Management

• Manage external agencies and partners, including paid media and PR
• Oversee briefs, timelines and performance
• Ensure agencies are aligned with Obakki’s brand, goals and GTM calendar

QUALIFICATIONS

• 5+ years of experience in marketing, with at least 2+ years in a people management role
• Proven experience leading integrated marketing campaigns and GTM planning
• Strong understanding of channel strategy across email, social, editorial and paid media
• Demonstrated ability to manage teams, agencies and team workflows
• Highly organized with strong project management skills
• Comfortable working in a fast-paced, collaborative environment
• Excellent written and verbal communication skills
• Working proficiency with Klaviyo, Asana, Google Analytics and Shopify
• This is an in-office role and candidates based in Vancouver are preferred

PERKS + BENEFITS

• Competitive compensation package
• Opportunities for career advancement and growth
• Inclusive and dynamic office culture
• Engagement and team-building opportunities