Lifecycle Marketing Specialist

Timebomb Trading Inc; Burnaby; On-site; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Medical benefits

Employee discount

On-site amenities

Team events

Job summary

Timebomb Trading Inc. and FBOMB Trading Inc. seek a full-time Customer Lifecycle Marketing Specialist in Burnaby, BC to boost loyalty and Lifetime Value across Email, SMS and loyalty programs. You will work with Klaviyo, manage a Yotpo-like rewards program, and analyze A/B tests on email campaigns and pop-ups.

You will oversee over 10 Canadian-market sites, optimize signups, transactional emails, and brand giveaways, while collaborating with brand and e-commerce teams for timely campaigns.

Qualifications

• 3+ years of experience in retention marketing, including email template creation, dynamic product blocks, list segmentation, testing, QA, and campaign scheduling.
• 3+ years of experience with Klaviyo, specializing in retention and engagement.
• 3+ years of experience with a loyalty program similar to Yotpo Rewards.
• Strong analytical skills, including A/B testing for improving KPIs.
• Familiarity with email best practices and deliverability protocols.
• Experience with Shopify Plus.

Responsibilities

• Coordinate the retention (email & SMS) calendar with marketing, e-commerce, and product teams to align with launches, brand moments, and seasonal trends.
• Continuously optimize and update automated flows to drive loyalty and conversions throughout the customer lifecycle.
• Maintain and update transactional emails for seasonality and promotions.
• Optimize pop-ups to collect emails/SMS based on seasonal promotions.
• Manage brand-hosted giveaways campaigns to drive email collection in line with brand moments.
• Monitor Klaviyo APIs and external partners to ensure accurate email collection.
• Expand email lists through e-commerce, Checkout, and Social touchpoints.
• Evaluate and select vendors, including Klaviyo, for the best platform.
• Execute SMS campaigns in alignment with marketing, e-commerce, and product teams for launches and seasonal trends.
• Encourage customer participation in the program through Email and SMS automation and campaigns.
• Collaborate with the e-commerce team to optimize the website for signups and redemptions.

Skills

Retention marketing

A/B testing

Email copywriting

Data-driven marketing

Time management

Cross-functional collaboration

Tools

Klaviyo

Shopify Plus

Attentive

Postscript

Figma

Google Sheets/Excel

Job description

Job Title:Lifecycle & Retention Marketing Specialist

Company:Timebomb Trading Inc. / FBOMB Trading Inc.

Location: Burnaby, British Columbia

About Us:

Timebomb Trading Inc. and FBOMB Trading Inc., founded in 1991, have evolved into versatile businesses with a strong focus on brand development and long-term success. Our extensive portfolio includes full-service distribution, sales, physical retail stores, online retail, marketing, event coordination, third-party logistics, customer support, and manufacturing. To learn more about us, please visit our websites at www.timebombtrading.com and www.fbombtrading.ca.

Job Description:

Timebomb Trading Inc. / FBOMB Trading Inc. is currently seeking a full-time Customer Lifecycle Marketing Specialist to join our dynamic team. In this role, you will play a pivotal role in enhancing customer loyalty and Lifetime Value (LTV) across multiple channels, such as Email, SMS, and Loyalty programs. Your contributions will be instrumental in increasing email signups, crafting compelling email campaigns, managing our Yotpo loyalty program.

As the Customer Lifecycle Marketing Specialist, your daily responsibilities will encompass a diverse range of tasks. This includes actively navigating the Klaviyo platform, promptly addressing new creative requests, collaborating closely with the brand marketing team, and conducting meticulous analysis of recent A/B tests related to email campaigns and pop-ups.

Your sharp focus on metrics will involve closely monitoring key performance indicators, including open rates, time from signup to conversion, days to repeat purchases, cart abandonment conversion rates, and customer lifetime value. Operating within our fast-paced agency-like environment, managing over 10 websites primarily tailored for the Canadian market, you can expect quick project turnaround times and tight deadlines to be a consistent aspect of your role.

Key Responsibilities:

• Coordinate the retention (email & SMS) calendar in collaboration with marketing, e-commerce, and product teams to align with product launches, brand moments, and seasonal trends.
• Continuously optimize and update automated flows to drive brand loyalty and conversions throughout the customer lifecycle.
• Maintain and update transactional emails to accommodate seasonality and promotional events.
• Optimize pop-ups to collect emails/SMS based on seasonal promotions.
• Manage brand-hosted giveaways campaigns to drive email collection in alignment with brand moments.
• Monitor APIs through Klaviyo and external partners to ensure accurate email collection.
• Expand email lists through E-commerce, Checkout, and Social touchpoints.
• Evaluate and select vendors, including Klaviyo, to ensure we are on the best platform.
• Execute SMS campaigns in alignment with marketing, e-commerce, and product teams for product launches, brand moments, and seasonal trends.
• Encourage customer participation in the program through Email and SMS automation and campaigns.
• Collaborate with the e-commerce team to optimize the website for signups and redemptions.

Required Skills/Abilities:

• 3+ years of experience in retention marketing, including email template creation, dynamic product block usage, list segmentation, testing, QA, and campaign scheduling.
• 3+ years of experience with Klaviyo, specializing in retention and engagement.
• 3+ years of experience with a loyalty program similar to Yotpo Rewards.
• Strong analytical skills, including A/B testing for improving KPIs.
• Familiarity with email best practices and deliverability protocols.
• Experience with Shopify Plus.
• Ability to provide creative direction and collaborate with designers on creative briefs.
• Excellent time management, verbal, and written communication skills.
• Experience with SMS platforms such as Attentive and Postscript.
• Proficiency in crafting and editing email copy for DTC brands.
• Familiarity with design tools like Figma.
• Proficiency in Google Sheets/Excel.
• Data-driven mindset with the ability to analyze metrics and make informed recommendations.
• Strong communication and interpersonal skills for effective collaboration.
• Entrepreneurial spirit and adaptability in a fast-paced environment.
• Comprehensive coverage of medical, dental, and vision benefits for employees.
• Generous employee discount for in-house brand purchases and more.
• Team building activities and an amenity room featuring video games, ping pong, and a skate ramp.
• In-office coffee beans and an espresso machine.

If you are a motivated and analytical marketer with a dedication to nurturing customer relationships, we invite you to join our team and contribute to our mission of achieving brand success and customer satisfaction.