Growth Marketing Manager

Kōv Essentials; Toronto; Hybrid; CAD 70,000 - 120,000; Full time

Job summary

A beauty and lifestyle brand based in Toronto is seeking a Growth Marketing Manager to lead campaign execution and optimize marketing strategies. This role involves managing email marketing, performance analysis, and translating creative strategies into measurable outcomes. The ideal candidate will have 3-5 years of experience in performance marketing with a strong understanding of Klaviyo and Meta Ads. A remote working model is offered with some in-person collaboration at the Burlington studio.

Qualifications

• 3-5 years experience in growth, lifecycle, or performance marketing for a consumer brand.
• Proven experience owning campaigns end-to-end.
• Hands-on experience managing Klaviyo and Meta Ads execution.

Responsibilities

• Own campaign execution across product launches and promotions.
• Develop marketing strategies focused on retention and conversion.
• Analyze marketing performance and provide actionable insights.
• Lead post-launch performance reviews and document learnings for future campaigns.
• Own email marketing strategy including campaigns and automated flows.
• Optimize segmentation, cadence, testing, and deliverability.
• Identify opportunities to improve conversion rate, retention, and LTV.
• Partner with e-commerce and operations to align lifecycle initiatives with inventory and fulfillment.
• Manage in-account paid media execution, optimizing creative, targeting, and budgets.
• Ensure organic/brand content used effectively in paid and lifecycle channels.
• Monitor performance across channels and recommend optimizations.

Skills

Growth marketing

Campaign execution

Email marketing strategy

Data analysis

Project management

Tools

Klaviyo

Meta Ads

Job description

Location: Primarily remote (GTA-based) with occasional in-person days at our Burlington studio

Kōv Essentials is looking for a Growth Marketing Manager to own the execution and optimization of our growth engine across lifecycle, paid, and campaign launches. This role is responsible for turning brand and creative strategy into measurable results. You’ll lead campaign execution, email and lifecycle performance, and cross-channel optimization, ensuring launches are well-coordinated, data-informed, and consistently improving.

You’ll work closely with our Founder & Creative Director, and external partners to ensure marketing efforts are focused, efficient, and driving revenue and retention.

Key responsibilities

Campaign Execution & Go-To-Market

• Own campaign execution across product launches, promotions, and key brand moments
• Translate creative direction into clear go-to-market plans across email, paid, events, and social
• Manage timelines, deliverables, and coordination across internal and external partners
• Lead post-launch performance reviews and document learnings for future campaigns

Lifecycle, Retention & Conversion

• Own email marketing strategy including campaigns and automated flows
• Optimize segmentation, cadence, creative testing, and deliverability
• Identify opportunities to improve conversion rate, retention, and LTV
• Partner with e-commerce and operations to ensure lifecycle initiatives align with inventory and fulfillment
• Manage in-account paid media execution, optimizing creative, targeting, and budgets in line with campaign priorities and performance goals.
• Ensure high-performing organic and brand content is leveraged effectively in paid and lifecycle channels
• Monitor performance across channels and recommend optimizations based on data

Measurement, Insights & Systems

• Analyze marketing performance and translate data into clear, actionable insights
• Build and refine reporting dashboards and performance frameworks
• Establish repeatable processes for campaign execution, testing, and optimization
• Improve marketing systems and documentation to increase speed and consistency

Requirements

• 3-5 years experience in growth, lifecycle, or performance marketing for a consumer brand (beauty, fashion, or lifestyle preferred)
• Proven experience owning campaigns end-to-end for a consumer brand
• Hands‑on experience managing Klaviyo (campaigns, flows, segmentation) and in‑account Meta Ads execution for a consumer brand
• Highly organized and self‑directed with a strong sense of ownership
• Skilled in project management, analytics, and creative briefing

To apply: Attach resume as PDF file.

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