Marketing Technology & Automation Specialist

Procom; Cambridge; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A marketing services firm is seeking a Marketing Technology & Automation Specialist for a permanent hybrid role in Cambridge, ON. The ideal candidate should have 2–4 years of HubSpot experience, a degree in Marketing or Communications, and a strong grasp of email marketing strategies. Responsibilities include managing HubSpot, designing landing pages, and implementing automated customer journeys.

Qualifications

• 2–4 years of hands-on HubSpot experience.
• Experience connecting HubSpot with external tools.
• Experience designing HubSpot landing pages.

Responsibilities

• Own HubSpot configuration and daily operations.
• Design, build, and maintain high-converting landing pages.
• Manage segmentation and lead scoring.

Skills

HubSpot experience

Email marketing best practices

Analytical mindset

Communication skills

Education

Diploma or degree in Marketing, Communications, or a related field

Tools

HubSpot

Zapier

Asana

Salesforce

Job description

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Marketing Technology & Automation Specialist:

On behalf of our Marketing client, Procom is searching for a Marketing Technology & Automation Specialist for a permanent role. This position is a hybrid position with 3 days onsite at our client’s Cambridge, ON office.

Job Description:

Our client is expanding its Marketing Team and is seeking a Marketing Technology & Automation Specialist to enhance their digital marketing efforts. This role focuses on managing and optimizing HubSpot to drive engagement, lead nurturing, and conversion through effective marketing automation strategies.

Responsibilities

• Own HubSpot configuration and daily operations, including forms, lists, workflows, automations, and integrations.
• Design, build, and maintain high-converting landing pages and web assets using HubSpot’s CMS.
• Manage segmentation, lead scoring, lifecycle stages, and user journeys to support demand generation and customer engagement.
• Design and deploy responsive email templates and nurture campaigns in HubSpot.
• Develop automated customer journeys, triggered emails, and lead nurturing workflows.
• Partner with the marketing team to implement campaign workflows end-to-end.
• Build and maintain HubSpot dashboards to track campaign performance and ROI.

Mandatory Skills

• Diploma or degree in Marketing, Communications, or a related field.
• 2–4 years of hands-on HubSpot experience.
• Experience connecting HubSpot with external tools via Zapier or HubSpot API.
• Experience designing HubSpot landing pages and email templates.
• Strong knowledge of email marketing best practices.
• Analytical mindset with the ability to turn data into actionable insights.

Nice-to-Have Skills

• CRO Experience: Familiarity with A/B testing platforms.
• Project Management Tools: Experience with Asana, Trello, Monday.com.
• Sales Alignment: Understanding of HubSpot Sales Hub or Salesforce.

This is a permanent position.

Start Date:

ASAP.

Assignment Location:

Cambridge, ON, Canada. Hybrid work arrangement with 3 days in the office.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing and Information Technology
• Industries: Marketing Services

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Note: This posting contains standard job details for a permanent role and location; no changes to responsibilities or qualifications were made beyond formatting for clarity.