Marketing Automation Specialist

Channel Impact; Canada; Remote; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation

Full Healthcare Package

Flexible paid time off

401k & Company Match

Learning & Development Stipend

Employee Referral Bonus

Life and AD&D insurance

Short/Long-term disability

Job summary

A channel specialty firm is seeking a Marketing Automation Specialist to drive marketing campaigns and processes. Ideal candidates will have 3-5 years of experience with Salesforce and strong analytical skills. This role offers a competitive compensation package, flexible paid time off, and a full healthcare package including medical, dental, and vision insurance. The position supports remote work for candidates located in Canada.

Qualifications

• 3 - 5 years of experience in Salesforce and database management.
• Experience with marketing automation platforms like Eloqua and Poppulo is a plus.
• Strong analytical skills to transform data into actionable insights.
• Leverage AI tools to enhance marketing efficiency; analytics mindset.
• Strong written and verbal communication with stakeholders.

Responsibilities

• Execute and manage marketing campaigns.
• Support list uploads and segmentation.
• Provide reporting on programs and campaigns.
• Set up invites and registration pages for programs.
• Set up automated programs and custom objects in emails.
• Perform A/B testing and provide campaign reporting.
• Develop and scale marketing automation for HR-focused programs.

Skills

Salesforce

Marketing automation process development

Email marketing campaigns

Data analysis

HTML and CSS

Project management tools

Eloqua

A/B testing

Education

BS/BA degree in a related field

Tools

Eloqua

Poppulo

Airtable

Job description

Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

Channel Impact is hiring a Marketing Automation Specialist to join our team. The ideal candidate is an experienced marketing automation professional with a passion for marketing and demand generation. You’ll have a data-driven mindset, an orientation toward process and excellent execution skills.

This salaried position includes benefits and is a remote worker role for candidates located in Canada.

What you'll be doing:

• Executing marketing campaigns via email, forms and/or landing pages
• Supporting list uploads and creating segmentations based on filter criteria
• Managing data fields for hygiene and segmentation
• Setting up invites and registration pages for marketing programs
• Setting up custom objects and embedding in the email via Field Merges
• Setting up automated programs
• A/B testing
• Providing reporting on programs and campaigns
• Develop and scale marketing automation processes to support HR-focused client programs

What you bring:

• 3 - 5 years of Salesforce, Database Augmentation/Hygiene, Lead Scoring for a high-tech company. (REQUIRED)
• Experienced using Eloqua and Poppulo marketing automation platform. (A PLUS)
• Airtable or project management tools alike ( A PLUS)
• Leverage AI tools to enhance marketing efficiency
• Ability to formulate analyses independently, to transform data into actionable information. Excellent written and verbal communication skills.
• Experience with HTML, CSS for custom email and landing page builds.
• Well-versed with excel.
• A strong understanding of marketing automation best practices.
• You work well with client stakeholders, sharing information and best practices with your counterparts.
• You are a process driven thinker and comfortable with analysis and metrics.
• You take ownership of the result and can independently determine what else needs to be done and how to do it.
• You can make recommendations and take actions in the face of incomplete information and uncertainty.
• You are fun to work with, and assume the best intentions with your colleagues and partners
• BS/BA degree in a related field
• Competitive compensation commensurate with experience
• Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
• Flexible paid time off
• Paid holidays
• 401k & Company Match
• Learning & Development Stipend
• Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.