Data Analyst - Consumer Insights

Placements24; Kimberley; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Professional development

Cutting-edge analytics tools

Flexible hours

Job summary

Placements24 is seeking a highly analytical Data Analyst for a fully remote role in Canada. You will analyze consumer purchasing data, market trends, and campaign performance to shape product and marketing strategies for brands operating in Canada and beyond.

Responsibilities include building dashboards, conducting statistical analyses, and translating complex data into actionable business insights. A 2–4 year background in data analytics, with proficiency in SQL, Python, R, and visualization

Qualifications

• 2–4 years of experience in data analysis or BI roles, preferably FMCG.
• Proficiency in SQL, Python (Pandas/NumPy), or R.
• Experience creating dashboards/visualizations with Tableau or Power BI.
• Strong understanding of statistical methods and data cleaning techniques.

Responsibilities

• Collect, clean, and process large data sets from multiple sources.
• Perform statistical analyses to identify trends, patterns, and insights.
• Develop and maintain dashboards/reports to visualize data and communicate insights.
• Identify actionable insights to inform product development, marketing campaigns, pricing, and sales.
• Collaborate with Marketing, Sales, Product Development to support data needs.
• Present findings to stakeholders in a clear and compelling manner.

Skills

Analytical thinking

Statistical analysis

Data visualization

Communication

Education

Bachelor's degree in Statistics/Mathematics/CS/Economics

Tools

SQL

Python

R

Tableau

Power BI

Job description

About the Role

Our client, a leader in the FMCG industry, is seeking a highly analytical and insightful Data Analyst to join their team. This fully remote position is perfect for someone passionate about uncovering consumer behavior patterns and translating data into actionable business strategies. You will be responsible for collecting, cleaning, analyzing, and interpreting large datasets related to consumer purchasing habits, market trends, and campaign performance. Your insights will directly influence product development, marketing strategies, and overall business decisions for brands operating in Kimberley, Northern Cape, ZA and beyond. This role demands strong technical skills in data manipulation and visualization, combined with excellent communication abilities to present complex findings clearly. Join our client and contribute to shaping consumer-centric strategies from the comfort of your remote workspace.

Key Responsibilities

• Collect, clean, and process large datasets from various sources, including sales data, market research, and digital analytics.
• Perform in-depth statistical analysis to identify key trends, patterns, and correlations in consumer behavior.
• Develop and maintain dashboards and reports to visualize data and communicate key insights effectively.
• Identify actionable insights that can inform product development, marketing campaigns, pricing strategies, and sales initiatives.
• Collaborate with cross-functional teams (Marketing, Sales, Product Development) to understand their data needs and provide analytical support.
• Conduct ad-hoc analysis to address specific business questions and challenges.
• Stay current with data analysis techniques, tools, and best practices in the FMCG industry.
• Ensure data accuracy, integrity, and security throughout the analysis process.
• Present findings and recommendations to stakeholders in a clear, concise, and compelling manner.
• Contribute to the development of data-driven decision-making culture within the organization.

Requirements

• Minimum of 2-4 years of experience as a Data Analyst, Business Intelligence Analyst, or in a similar analytical role, preferably within the FMCG sector.
• Proven experience in data collection, cleaning, analysis, and visualization.
• Proficiency in data analysis tools such as SQL, Python (Pandas, NumPy), R, or similar.
• Experience with data visualization tools like Tableau, Power BI, or similar.
• Strong understanding of statistical methods and techniques.
• Excellent analytical and problem-solving skills.
• Ability to interpret complex data and translate it into clear, actionable business insights.
• Strong communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
• Self-motivated and able to work independently and collaboratively in a fully remote environment.

Benefits

• Competitive salary and benefits package.
• Fully remote work opportunity, offering significant flexibility.
• Opportunities for professional development and advanced training in data analytics.
• Work with cutting-edge data and analytics tools.
• Contribute to impactful consumer insights that drive business success for a leading FMCG company.
• Flexible work hours to support work-life balance.