Senior Manager, Marketing & Communications

AXIATA DIGITAL ADVERTISING SDN BHD; Toronto; Remote; CAD 85,000 - 105,000; Full time

Job summary

A leading organization focused on sustainable practices is seeking a Senior Manager, Marketing & Communications. This role involves strategic leadership in communication efforts to enhance stakeholder engagement and drive national campaigns for a circular economy. The successful candidate will lead diverse projects aimed at promoting sustainability within Canada’s plastics sector, collaborating with a wide array of partners to influence public discourse and policy.

Qualifications

• 7-10 years in strategic communications and marketing roles.
• 3+ years of project management experience.
• Bilingualism in English/French considered an asset.

Responsibilities

• Lead and execute CPP's marketing and communications strategy.
• Develop integrated campaigns to mobilize public awareness.
• Manage CPP's digital presence and stakeholder engagement.

Skills

Strategic Communications

Marketing Leadership

Public Relations

Content Creation

Stakeholder Engagement

Education

Degree in Marketing, Communications or related field

Tools

Content Management Systems

Analytics Tools

Job description

Job Title: Senior Manager, Marketing & Communications

Organization: Canada Plastics Pact, a Solution Space of Generate Canada

Location: Canada (Remote, with occasional travel)

Salary range: CA$85K - $105K /yr

Type: Permanent, Full-Time

Expected start date: September 2025

Reports To: Managing Director of Canadian Plastics Pact

This position is for one active vacancy.

Overview of the Canada Plastics Pact and Generate Canada

The Canada Plastics Pact (CPP) is made up of a diverse mix of leading organizations and governments from across Canada’s plastics value chain, who are committed to eliminating plastic waste and pollution, by advancing a circular economy for plastics.

We are one of five solution spaces of Generate Canada in partnership with the Smart Prosperity Institute, whose shared vision is a strong and inclusive economy that thrives within nature’s limits.

We are a member of the Plastics Pact Network convened by the Ellen MacArthur Foundation and the Waste and Resource Action Programme (WRAP); the Canada Plastics Pact is aligned with a shared global vision to eliminate plastic waste and pollution—while tailoring actions and solutions to meet Canada’s unique needs and challenges.

Why Join the Canada Plastics Pact?

• Work at the intersection of sustainable plastics, innovation, and policy.
• Lead purpose-driven communications that help shape national action on plastics.
• Collaborate with forward-thinking organizations committed to environmental impact.
• CPP is imminently launching a major nation-wide engagement campaign to dramatically shift practices toward a circular economy of plastics across all industries. The Senior Manager, Marketing & Communications will play a leading role in development and execution of this campaign.
  
  

Role Summary

The Senior Manager, Marketing & Communications is a strategic and hands-on leader responsible for CPP’s marketing and communications strategy and execution to elevate our voice, engage our Partners, and accelerate Canada’s transition to a circular plastics economy.

Strategic Communications & Brand Leadership

• Lead CPP’s flagship campaign - the National Agenda for Plastics Action - and position CPP as a top voice in Canada’s circular plastics transition.
• Drive strategy and lead the execution of a multi-channel marketing and communications strategy aligned with CPP’s strategic priorities, including brand positioning, audience segmentation and consistent brand messaging across all touchpoints.
• Lead ongoing alignment of messaging with Generate Canada, the Global Plastic Pact Network, and other key collaborators identified by senior leadership.
• Shape CPP’s strategy by actively monitoring and interpreting relevant news coverage, public discourse, and emerging narratives related to plastics, circularity, and climate to inform positioning and ensure messaging remains current and credible.
• Prepare talking points, media kits, and briefing materials for CPP leadership and Partner representatives as needed.
  
  

Campaigns, Content & Digital Engagement

• Lead the development and execution of integrated campaigns—including CPP’s National Agenda for Plastics Action—to mobilize public awareness and national momentum toward a circular plastics economy.
• Create compelling content across platforms and formats, including reports, press releases, Partner stories, op-eds, social media, and web copy.
• Strengthen CPP’s brand visibility and credibility through coordinated communications that highlight impact, share Partner initiatives, and amplify CPP’s leadership voice across Canada’s plastics value chain.
• Manage CPP’s digital presence (website, LinkedIn, newsletters, etc.) as a core channel for stakeholder engagement, storytelling, and thought leadership.
• Ensure that content and campaigns are optimized for digital, using analytics to refine messaging, increase reach, and deepen engagement.

Partner Communications & Stakeholder Engagement

• Collaborate with key stakeholders across Generate Canada, the Global Pact Network and others to ensure alignment and strengthen collective impact.
• Build and maintain relationships with CPP Partners to surface stories, identify risks, and inform marketing & communications strategies.
• Develop marketing materials and toolkits that support Partner recruitment, retention, and internal communications.
• Coordinate communications for CPP-hosted events, workshops, and webinars.
• Lead the National Agenda for Plastics Action Working Group, integrating its insights into broader storytelling and engagement efforts.
  
  

Project Management & Resource Coordination

• Plan and manage timelines for communications campaigns, publications, events, and deliverables using project management tools like ClickUp.
• Oversee internal and external contributors—including consultants, contractors, and agency partners—to ensure timely delivery of high-impact, on-brand materials.
• Collaborate with senior leadership to manage the communications budget, ensuring effective use of resources and alignment with strategic priorities.
  
  

Qualifications & Skills

• 7–10 years of experience in leading complex strategic communications, marketing, public relations, and/ or brand management projects.
• 3+ years of project management experience.
• Proven leadership in developing and executing marketing & communications plans and programs, leveraging market research data, and developing tactics aimed at various target audiences and multi-stakeholder environments.
• Excellent written (editing, and content development skills across formats and audiences) and verbal communication skills.
• Demonstrated experience in internal and external collaborations, including media relations is considered an asset.
• Familiarity with content management systems (CMS), customer relationship management tools (CRM), and basic graphic design software, as well as email marketing, social media management, analytics tools, and website management.
• Familiarity in developing, analyzing and managing budgets.
• Demonstrated experience with knowledge transfer, sustainability, circular economy, and/or plastics considered a strong asset.
• Working experience with software currently in use is considered an asset, which includes Google Workspace, Microsoft Office, Slack, Wordpress, Zapnito, ClickUp, Airtable, Hubspot, Miro.
• Communication Management Professional (CMP) certification is an asset.
• Accredited Business Communicator (ABC) designation by the International Association of Business Communicators or Accredited in Public Relations (APR) by the Canadian Public Relations Society designation is an asset.
• Experience in the execution of Capital Campaigns is an asset.
• Bilingualism (English/French) is considered an asset.
  
  

What We’re Looking For

• A strategic thinker who can connect the big picture to day-to-day execution with creativity, clarity, and precision.
• A confident communicator who can craft compelling content and adapt messaging across audiences, sectors, and platforms.
• A collaborative relationship-builder who earns trust and enjoys working across industry, government, nonprofits, and academia.
• A proactive, self-motivated professional who is organized, detail-oriented, and able to manage multiple priorities in an impact-driven, remote environment.
  
  

To Apply:

Please submit your resume and cover letter outlining your relevant experience (details not found in resume) to be considered for this opportunity.

Please note: We would rather receive a short cover letter from YOU than a formal letter from ChatGPT.

Applicants must be authorized to work in Canada and currently reside in Canada. This role does not offer visa sponsorship.

What To Expect From The Hiring Process:

We respect your time and value transparency. Here’s a general idea of what to expect:

• Intro call with our Human Resources Representative (10-15 minutes)
  • Request for work samples
• Interview with Senior Management of Canada Plastics Pact (30-60 minutes)
  • Candidate Exercise/ Assessment Task
• Interview with the Hiring Manager (45-60 minutes)
• Offer & Onboarding
  
  

Please note: this is subject to change at any point in the recruitment process based on the needs of the business. All interviewed applicants will be notified of the outcome within 45 days of their final interview.

Equal Opportunity Statement

Generate Canada values equitable opportunities, sustainable solutions, and collaborative and inclusive processes. Generate Canada recognizes and accepts differences in cultural, religious, and political processes and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
We’re committed to providing reasonable adjustments throughout our recruitment process and we’ll always aim to be as accommodating as possible. Please let us know of any adjustments or access requirements we could make to help you with the application and interview process by email at [e-mail]. If you have questions regarding accessible employment at Generate Canada, please email us at [e-mail].

AI Disclosure Statement

At Generate Canada, we are committed to a transparent and human-centered recruitment process. We want to assure all candidates that we do not utilize artificial intelligence (AI) tools for candidate screening or selection, at this time. All applications are reviewed and assessed by a human.

If you have any questions or need further clarification regarding our hiring process, please don’t hesitate to reach out to [e-mail].