Senior Marketing Specialist

Canada Life; Toronto; On-site; CAD 67,000 - 124,000; Full time

Job summary

A leading company in financial services seeks a Senior Marketing Specialist to develop impactful marketing strategies. This role emphasizes collaboration with various business partners, focusing on effective communication and project management. Ideal candidates have 4+ years of experience and relevant educational background in marketing.

Qualifications

• Minimum 4 years of marketing experience required.
• Understanding of group benefits plans and financial institutions valued.
• Experience with digital marketing tools, such as Salesforce Marketing Cloud, is an asset.

Responsibilities

• Develop and execute strategic marketing plans.
• Craft engaging content for diverse audiences.
• Define and track marketing performance to inform future strategies.

Skills

Interpersonal skills

Organizational skills

Project management skills

Digital marketing tools

Financial literacy

Education

Post-secondary education in Marketing, Communications or Business

Tools

Salesforce Marketing Cloud

Job description

Join to apply for the Senior Marketing Specialist role at Canada Life

Continue with Google Continue with Google

Join to apply for the Senior Marketing Specialist role at Canada Life

Get AI-powered advice on this job and more exclusive features.

Sign in to access AI-powered advices

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Permanent Full Time

At Canada Life, we believe in the power to connect and drive meaningful change for Canadian’s mental, physical and financial wellbeing. We’re looking for amarketing professionalwho brings curiosity, creativity, and a sharp eye for detail to every project.

The Senior Marketing Specialist is responsible for developing marketing strategies that resonate with internal and external audiences, such as clients and plan members. They’ll collaborate with various business partners to ensure our messaging is clear, inclusive and aligned with our brand values positioning Canada Life as a trusted leader in the industry.

Accountabilities:

Marketing support

• Works with senior leaders to deliver product(s) and services to market.
• Provides thoughtful marketing recommendations to business partners.
• Accountable for developing and executing strategic marketing plans.
• Documents and communicates project plans, status and performance to stakeholders.
• Confidently crafts engaging content for diverse audiences for the appropriate print and digital channels.
• Proven ability to translate complex, technical information into plain language that is clear and relatable by diverse audiences.
• Strong organizational and project management skills.
• Effectively manage multiple initiatives and collaborate with stakeholders while meeting deadlines and maintaining attention to detail.
• Applies strong critical thinking skills to assess challenges, evaluate data and develop strategic solutions that align with business goals.
  
  

Thought leadership

• Defines, monitors and tracks marketing performance to inform future strategies.
• Stay informed on emerging tools, trends, media and communication channels.
• Manage project expectations and prioritization initiatives effectively.
• Support training and knowledge sharing to empower the Marketing team.
  
  

What you bring:

• Minimum 4 years of marketing experience.
• Post-secondary education in Marketing, Communications or Business.
• Understanding of group benefits plans, creditors or financial institutions product and services.
• Strong financial literacy is valued, especially experience interpreting financial products or services in a marketing context.
• Known for your interpersonal and relationship-building skills.
• Experience with digital marketing tools, such as Salesforce Marketing Cloud, is an asset.
• Flexibility to be in office 3 days a week at one of the Canada Life main campuses.
  
  

The base salary for this position is between $67,000 - $123,300 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Be your best at Canada Life- Apply today!

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

Canada Life servesthe financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employeehas the opportunity toreach their potential.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Canada Life policies. To request a reasonable accommodation in the application process, contact [e-mail].

Canada Lifewould like to thank all applicants, however only those who qualify for an interview will be contacted.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Financial Services and Insurance

Referrals increase your chances of interviewing at Canada Life by 2x

Sign in to set job alerts for “Senior Marketing Specialist” roles.

Continue with Google Continue with Google

Continue with Google Continue with Google

Oakville, Ontario, Canada $90,000 - $95,000 2 weeks ago

Product Marketing Manager, Ads Marketing

Toronto, Ontario, Canada
CA$32.00
-
CA$37.00
2 weeks ago

Marketing Manager , Digital Solutions (15 month contract)

Marketing Manager – Dealer Growth and Partnerships

Mississauga, Ontario, Canada CA$120,000 - CA$130,000 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.