Senior Manager, Marketing

Clinisys; Morrisville; Hybrid; USD 125,000 - 156,000; Full time

Job summary

An established industry player is seeking a Senior Manager of Global Digital Marketing to lead impactful digital initiatives. This role involves managing a dynamic team and executing multi-channel campaigns aligned with the company's growth strategy. The ideal candidate will possess strong leadership skills and a deep understanding of digital marketing processes, ensuring effective communication and brand continuity across all regions. This position offers a competitive salary and a comprehensive benefits package, making it an exciting opportunity for those looking to advance their careers in a collaborative environment.

Benefits

401(k) Savings Plan

Stock incentive programs

Paid time off

Parental leave

Tuition assistance

Qualifications

• 5+ years of marketing communications experience with emphasis on digital.
• 3+ years managing strategic digital marketing and lead generation.

Responsibilities

• Manage a team of 3 to 5 individuals within the Digital Marketing vertical.
• Own the Global Digital Marketing Plan across all channels.
• Develop multi-channel campaigns and drive lead generation.

Skills

Multi-channel Healthcare B2B lead generation

SaaS and cloud-based solutions

Digital marketing leadership

Project management

Strategic and analytical skills

Communication skills

Industry networking

Modern marketing tools

Education

Bachelor’s Degree in Marketing or Business Administration

Master’s Degree in Marketing or Business Administration

Tools

SalesForce

NetSuite

HubSpot

ZoomInfo

Job description

Purpose

In-office role; currently 3 days a week in office. Based in the RTP, North Carolina area, the Senior Manager, Global Digital Marketing, will lead efforts to execute high-impact, digital marketing initiatives tied to an overarching Global Marketing Strategy, contributing to achieving company growth goals. Function as a subject matter expert for digital strategy, marketing communication processes, and systems relevant to marketing communications and digital marketing. Manage the process, design, implementation, and measurement of initiatives across various touchpoints and channels.

Key Responsibilities

• Manage a team of 3 to 5 individuals within the Digital Marketing vertical.

• Own the Global Digital Marketing Plan across all marketing regions and channels.
• Develop and leverage marketing technology capabilities and processes to enable multi-channel campaigns, MQLs, and lead nurturing.
• Tactically execute marketing campaigns with clearly identified, measurable results.
• Develop a process to drive lead generation, lead nurturing, lead management, targeting, and re-targeting through marketing systems with output of MQLs.
• Develop lead management process, creating efficiencies and clear direction across integration of multiple marketing systems (including SalesForce, NetSuite, HubSpot, ZoomInfo), taking regional workflows into account.
• Develop marketing communications process, aligned with QARA regulations, to ensure proper retention of marketing collateral approvals.
• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.
• Ensure all marketing verticals have content and graphic design support and creatively advise on content look and feel for brand continuity globally.
• In alignment with regional marketing, establish relevant market-based tactics and SMART success measurements, integrated marketing campaigns, as well as best practices for supporting sales and go-to-market teammates.
• Create, implement, and drive multi-channel digital marketing processes and tactics to drive increased MQLs contributing to company growth goals (including Website Metrics, SEO, Google AdWords, HubSpot, Social Media) across all regional markets.
• Effectively manage digital marketing spend in line with the growth and business strategy and make a positive impact across all regional markets.
• Maintain constant awareness of digital marketing tactics amongst competitors, using data and insight to suggest creative and bold ways to improve brand proposition.
• In collaboration with all marketing verticals, ensure project briefs align with overarching global marketing strategy (Events, Product Marketing, Content, Comms, Design).
• Develop, lead, and coach the Digital Marketing team and guide inputs into Individual Development Plans and Career Path conversations.
• Leverage data and analytics to drive evidence-based marketing science strategies that optimize commercial performance and customer engagement.
• Tactically drive customer satisfaction and NPS score.
• Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.

Skills

• Multi-channel Healthcare B2B lead generation experience, desired.
• Experience with SaaS and cloud-based solutions, desired.
• Strong understanding and ability to lead and teach digital marketing to team.
• Ability to lead and execute on multiple, critical projects at a time.
• Excellent strategic and analytical skills with an ability to think strategically, generate creative solutions, and achieve successful business results rapidly.
• Strong leadership and interpersonal skills, as well as strong written and verbal communication skills, to drive and deliver marketing goals.
• Validated ability to communicate to multiple audiences in written, verbal, and presentation format.
• Excellent communication, collaboration, and interpersonal skills to work effectively in a matrixed, cross-functional environment.
• Seeks different perspectives and invites and weighs opposing views.
• Proven ability to influence/persuade others.
• Demonstrated strong industry networking capabilities.
• Demonstrated management abilities.
• Solid knowledge of modern marketing tools, techniques, and technology.

Required Experience & Education

• Bachelor’s Degree in Marketing, Business Administration, or related discipline.
• 5+ years of marketing communications experience, with emphasis on digital.
• 3+ years of experience in managing strategic digital marketing, with a strong focus on the execution of all marketing communications, advertising, brand activities, lead generation, content design, and SEO/website activities, in software, high technology, eBusiness, or equivalent environment.
• 3+ years managing and leading successful marketing communications verticals.

Preferred Experience & Education

• Master’s Degree in Marketing, Business Administration, or related discipline.
• Experience working in global and/or international digital and marketing communications.
• Experience within the IT software marketplace.
• Ability and comfort level communicating with and presenting to clinical and technical experts and leadership.
• Experience with laboratories, medical devices, healthcare information systems, or equivalent, desired.
• Experience with project management.

Supervisory Responsibilities

• 3-5 direct reports

Benefits

Our benefits are designed to help you move forward in your career and in areas of your life outside of work. From health and wellness benefits, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, and tuition assistance, we've covered you with our total rewards package. Your coverage will vary for part-timers as you may be eligible for some of these benefits depending on your circumstances.

The starting pay range for a candidate selected for this position is generally between $125,000 and $156,000 in annual base salary. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the exact starting pay may be above or below this range.

Physical Requirements

• Work is performed in a normal office setting with minimal exposure to health or safety hazards. Prolonged periods of sitting at a desk and working on a computer.
• Up to 30% Travel may be required.
• Moderate lifting/carrying 15-44 lbs.; use of fingers; walking/standing 2-6 hours.
• Exposure to hazardous materials or various weather conditions.
• Travel to client sites that can pose risks associated with healthcare organizations.
• May be required to follow customer location health and safety requirements.

Clinisys’ Commitment to Equal Opportunity

Clinisys is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

General Guidance:

This job description is meant to provide an accurate depiction of tasks and accountabilities that are most often associated with this role. While we strive to provide an accurate depiction, nothing in this description restricts the company from changing, reassigning, expanding, or reducing the scope of accountabilities and is subject to change at any time.