Senior Product Marketing Manager Canada Remote; Vancouver, BC, Canada

Visier Inc.; Vancouver; Remote; CAD 115,000 - 138,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Manager to join their dynamic team. This role focuses on Workforce Planning solutions, where you will craft compelling messaging, drive impactful product launches, and collaborate cross-functionally to ensure successful adoption. With a hybrid work schedule and the opportunity to work remotely from anywhere in Canada, this position offers a chance to make a significant impact in a forward-thinking company. If you are a strategic thinker with a passion for marketing and a knack for communication, this role could be your next career move.

Qualifications

• 5+ years in B2B product marketing, preferably in HR or analytics.
• Experience leading successful go-to-market launches.

Responsibilities

• Develop go-to-market strategies and implement launch plans.
• Analyze market dynamics and provide insights for product development.

Skills

B2B Product Marketing

Communication Skills

Copywriting

Market Research

Analytical Skills

Continuous Learning

Ability to Thrive in Ambiguity

Education

BA/BS in Marketing

Degree in Technical or Business Field

Job description

Visier is the leader in people analytics and we believe in a 'people-first' approach to business strategy. Our innovative technology transforms the way that organisations make decisions, allowing them to elevate their employees and drive better business outcomes. Embarking on an exciting new chapter in our growth story, we are looking for talented individuals who can help both Visier and our customers grow, evolve and win!

We’re looking for a Senior Product Marketing Manager to join the direct business team, focusing primarily on our Workforce Planning solutions.

In this role, you will be responsible for developing compelling messaging, driving product launches, and creating marketing strategies that fuel growth and engagement. You will be the bridge between product, sales, and marketing, ensuring that our solutions are effectively positioned, communicated, and adopted by customers.

This role is based at our head office in Yaletown Vancouver on a hybrid work schedule. We will also consider candidates based remotely anywhere in Canada.

What you'll be doing...

• Go-to-Market Strategy: Build and implement comprehensive launch plans (including cross-sell, retention, and new customer acquisition) to drive successful adoption and engagement.
• Positioning and Messaging: Establish clear buyer personas; develop positioning and compelling narratives that set Visier apart and capture our value in a way that resonates with those buyers.
• Market Insights: Analyze market dynamics, customer needs and feedback, and competitive landscape to guide product development and marketing initiatives.
• Sales Support: Equip sales teams with tools and resources to effectively communicate about Visier solutions.
• Marketing Campaign Support: Plan and support marketing campaigns with the broader team to drive awareness, generate leads, and strengthen customer relationships.
• Performance Analysis: Track and evaluate product marketing initiatives using data, measuring how your work impacts sales outcomes.
• Cross-Functional Collaboration: Partner with Product, Sales, Customer Success, and other teams to ensure aligned strategy and execution.

What you'll bring to the table...

• Strong communicator: Clear communication comes from clear thinking. You excel at communicating complex ideas simply.
• Excellent copywriter: You distill complex technical concepts into compelling narratives that drive action.
• Skilled researcher/analyst: You know how to track industry trends and dive deep into the market and our buyers.
• Continuous learner: You are willing to put in the effort to deeply understand the technology and the business practices surrounding this niche B2B product.
• Thrive in ambiguity: Charting new territory doesn’t stress you out–it motivates you.

Qualifications

• 5+ years of experience in B2B product marketing, preferably within the HR, analytics, business planning, or similar industries.
• Demonstrated experience leading successful go-to-market launches with business impact.
• Strong preference for experience working with products related to workforce planning, business planning, FP&A, etc.
• A BA/BS degree in a marketing, product, technical, or business field or equivalent practical experience.

Most importantly, you share our values...

• You roll up your sleeves.
• You make it easy.
• You are proud.
• You never stop learning.
• You play to win.

The base pay range for this position in Canada is 115k -138k / year + bonus. The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge, and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.

Diversity, Equity & Inclusion

Visier is committed to creating a diverse and inclusive workplace to ensure every employee feels a sense of belonging and is connected to their work, their team, and Visier. It is imperative that we take every opportunity to measure, track, and advance this commitment. Building a diverse and inclusive workplace is essential to the success of Visier and the well-being of our employees. The information you provide helps make our diversity data actionable.

The information you provide is voluntary and only what you feel comfortable with. Your decision to respond or not will in no way impact your eligibility for employment.