Senior Product Marketing Manager - Sharegate Canada - Remote

Workleap Technologies inc.; Canada; Remote; CAD 125,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Manager to lead the ShareGate Portfolio. This role involves developing strategies to launch features, drive revenue, and enhance product positioning. You will collaborate with various teams, including Product, Marketing, and Revenue, to create compelling narratives that resonate with diverse audiences. If you have a passion for transforming complex technology into engaging stories and possess a strong background in product marketing, this is an exciting opportunity to make a significant impact in a thriving environment.

Qualifications

• 8+ years of experience in product marketing, product management, or customer marketing.
• Strong knowledge of M365 technology and IT consulting.

Responsibilities

• Develop strategies for product launches and market positioning.
• Collaborate with teams to build impactful training and messaging.

Skills

Product Marketing

Market Research

Communication Skills

Project Management

SaaS Product Knowledge

IT Consulting

Education

Bachelor's Degree in Marketing or Related Field

Tools

Microsoft Teams

Job description

Company Description

Workleap builds practical employee experience software that makes work simpler.

Our products include Workleap, a simple employee experience platform to boost engagement, drive performance, and develop teams, and ShareGate by Workleap, a single, trusted out-of-the-box solution for fast and secure migration, adoption, and Copilot readiness—simplifying data management across Microsoft 365.

With over 20,000 happy customers in more than 100 countries, Workleap products are a must-have for businesses looking to create a more engaging and successful workplace.

Job Description

So, what will your new role look like?

The Senior Product Marketing Manager for ShareGate is responsible for managing the ShareGate Portfolio. The senior PMM will develop critical strategies to bring features to the market, drive revenue, and elevate our positioning and value. The PMM will own product & feature launches, build the product positioning and messaging, understand the customer journey & key personas, as well as understand market & competitor dynamics. Working with a leadership team of marketing, product and revenue directors they will lead the competitive differentiation of ShareGate. We are looking for someone who can turn complex technology into compelling stories across each of your critical audiences - from partners, to end-customers, to internal stakeholders.

Responsibilities:

• Build and develop knowledge of our IT buyers and users, as well as the customer journey in order to understand who buys, when they buy and why they buy.
• Define market research, sizing and competitive insights to drive strategy.
• Build product messaging that sets ShareGate apart from others in the market through unique value.
• Establish launch plans for our new products and features in collaboration with Product, Marketing, Revenue and Account Management.
• Evangelize impact internally and externally.
• Collaborate with enablement to build out impactful training to grow direct and partner revenue.
• Build GTM and launch process with the Product team to drive release marketing and launches.
• Continuously refine messaging with ongoing experiments to validate and measure feedback.

As a Senior, in addition to core responsibilities:

• Work with other Senior Product Marketing team members to build defined processes and strategies.
• Reference within the team in terms of IT market, competitors, personas, and routes to market.
• Work with senior stakeholders (i.e. Directors and VPs) on driving complex projects/issues.
• Key measures: release adoption, win rate, conversion and average order value.
• Quarterback voice of customer / voice of market initiatives, including win & loss interviews, market research and trend analysis.

What does your future team look like?

Your direct team will consist of Product Marketers, Sales Enablement and the Customer and Lifecycle marketing team. You will also work with Product Managers, Marketing (Growth / Demand, Brand, Content) and Revenue (Account Executive, Account Manager, Partner).

What are the next challenges awaiting your team?

• This is a $100M+ portfolio that is loved by the market - that means you will be responsible for really understanding this audience and creating a strong strategy to emphasize new releases etc…
• We really want to bring out value and messaging to a goal of simplicity - that means taking a lot of technical information and distilling it to the key salient points.
• We are beginning to really understand the role of the partner in the business—getting a strong sense of who the partner is, why they matter, and what they care about (which is different from end customers) is critical.
• You would be working with an all-new enablement manager to rethink how we capture and deliver competitive insights across the business (internal and partners); focusing on what matters to them and how to create the right enablement materials is critical.
• New products are coming and new features to expand TAM / SAM - need a business leader that knows how to define market, segment, launch, measure.

Qualifications

• 8+ years of experience in product marketing, product management or customer marketing.
• Strong knowledge of M365 technology and IT consulting.
• Past leadership experience of a complex SaaS product offering.
• Strong understanding of product marketing frameworks, methodologies, and GTM best practices.
• Proven ability to create compelling content across different audiences (i.e. internal, target buyer personas).
• Demonstrated experience working with or supporting IT channel partners or IT-focused products.
• Exceptional communication and interpersonal skills, capable of influencing at multiple organizational levels.
• Results-driven mindset with the ability to manage multiple projects and priorities simultaneously.

Additional Information

At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.

We strive to create a healthy and inclusive work environment. This is everyone’s business.

Our Candidate Experience Flow at Workleap:
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer

We are looking forward to getting to know you!