Senior Product Marketing Manager Remote - Canada

Thanx; Canada; Remote; USD 135,000 - 145,000; Full time

Job summary

An established industry player in the loyalty and guest engagement sector is seeking a strategic and detail-oriented marketing professional. This role offers a unique opportunity to significantly influence the growth of a dynamic startup. You will collaborate closely with cross-functional teams, focusing on product marketing and market analysis. The ideal candidate will thrive in a fast-paced environment, possess strong project management skills, and have a passion for advocating for customers. This position promises to be both challenging and rewarding, allowing you to make a real impact in the industry.

Qualifications

• 5+ years of product or marketing experience in a fast-growing technology environment.
• Strong project management skills with excellent communication abilities.

Responsibilities

• Gather and analyze market intelligence and conduct competitive analysis.
• Own sales and partner enablement, producing demo scripts and training materials.
• Manage execution of product launches and create marketing collateral.

Skills

Strategic Thinking

Market Analysis

Product Marketing

Project Management

Communication Skills

Customer Advocacy

Education

Bachelor's Degree in Marketing or Related Field

Tools

Marketing Automation Tools

CRM Software

Email Marketing Platforms

Job description

Thanx is a leading loyalty and guest engagement platform for restaurants. Thanx helps regional and national restaurant brands grow customer lifetime value with easy-to-use lifecycle marketing automations and innovative customer loyalty tools focused on access, status, and personalization over rote discounts. Thanx’s proprietary credit card tokenization technology dramatically increases the volume and accuracy of purchase data which sits at the core of our CRM suite of tools and our app and web-based ordering experiences deliver industry-leading conversion and repeat purchasing. We were named to Nation’s Restaurant News “2020 Power List” as one of the 50 most influential innovators in food-service.

Thanx has gained the investment of prominent venture and growth equity luminaries, having raised more than $30M from elite investors such as M33 Growth, Ribbit Capital, and Sequoia Capital. Core to our success is a culture that has attracted some of the best talent from across the country; we are proud of incredibly strong employee tenure, track record of internal promotions, and impressive alumni network. We credit our cultural “core behaviors” with these accomplishments: Think Boldly, Execute Reliably, Focus on What Matters, Say “Thanx” Genuinely, Encourage Diverse Perspectives, and Lead, Virtually.

Who Are You?

As a member of the small but mighty Thanx marketing team, you'll be responsible for a broad range of activities with increasing exposure to GTM strategy as you get acclimated. This is a rare opportunity to play a critical role in the growth of a fast-paced startup while making a direct impact on a rapidly changing industry. Reporting to the VP of Marketing and working closely with sales, product management, and customer success, you will support a wide range of activities across the marketing funnel with a focus on product marketing.

This position may be a good fit if:

• You are a strategic thinker but pride yourself on being able to fully own and execute at any level of detail.
• You do not need to have a background in the restaurant industry (though it helps!) – you can listen, learn, and then articulate current and future buyer pain points.
• You are naturally curious and take a scientific approach to learning and asking questions.
• You enjoy relentlessly listening to and advocating for existing and future customers.
• You thrive in high-impact and high-visibility arenas but love being in the weeds, and problem-solving at any level.
• You build relationships and can easily influence others even without direct authority.
• You are comfortable working in a cross-functional capacity within a fast-paced, often ambiguous, start-up environment.
• You have a strong work ethic with an innate desire to push the boundaries and challenge the status quo.
• You love to solve problems.

Near-term responsibilities include:

• Gather and analyze the market and competitive intelligence. Conduct win/loss, churn analysis, and monitor market trends, then curate this information at the right level for constituents cross-functionally.
• Own all aspects of sales and partner enablement and our sales product demo. Produce scripts, update our demo environment, and train the sales team on new product capabilities and associated benefits.
• Working closely with the VP of Marketing and the product team, managing the execution of product launches and releases, including marketing plans and documentation.
• Produce diverse collateral that effectively communicates Thanx platform capabilities and articulates business cases and value propositions for customers, prospects, and partners (product guides, videos, presentations, help and support portals, etc.)
• Act as a product expert and source of information and documentation for the rest of the organization, to enable sales and post-sales team members on all aspects of the product. Write help articles, create product videos, and other sales and customer enablement materials.
• Activities will result in measurable increases in win rates, adoption, renewals, NPS, and revenues.

We are not big on requirements, but you likely have:

• 5+ years of product or marketing experience at a fast-growing technology, agency, or advisory firm with clear, fast, and hard-earned career progression with at least 2-3 years in product marketing.
• Expertise in related B2B SaaS technologies, including marketing automation, email marketing, CRM, loyalty, feedback, mobile or web technology, or experience working in the retail or restaurant industry.
• Experience in a very fast-paced, startup environment with the ability to quickly get up to speed, iterate, and take on other projects.
• Project management skills with analytics chops and excellent written and oral communication skills.

Compensation Range:

135,000 - 145,000

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Thanx will consider qualified applicants with arrest or conviction records for employment in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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