Growth Marketing Manager

Cache Ventures; Canada; Remote; CAD 130,000 - 160,000; Full time

Job summary

Join an innovative company on a transformative journey as a Growth Marketing Manager. In this role, you will leverage your expertise in SaaS marketing to develop data-driven strategies that attract and retain customers. Collaborate with cross-functional teams to optimize marketing campaigns across various digital channels, ensuring alignment and maximizing ROI. This position offers the flexibility to work from anywhere, a loose vacation policy, and the opportunity to make a significant impact in a dynamic environment. If you're a proactive self-starter ready to drive growth and innovation, this role is perfect for you.

Benefits

Base Salary + Cache Rewards

Work from anywhere

Loose vacation policy

Flexible work hours

Qualifications

• 3+ years of experience in SaaS growth marketing.
• Strong analytical and problem-solving skills.
• Proficiency in digital marketing strategies.

Responsibilities

• Develop and execute data-driven marketing strategies.
• Optimize customer acquisition and retention funnels.
• Monitor campaign performance and adjust strategies.

Skills

SaaS growth marketing

Digital marketing channels

Data analysis

AARRR Funnel / Pirate Metrics

Marketing automation tools

Communication skills

Creative thinking

Job description

Get AI-powered advice on this job and more exclusive features.

Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced, but encouraged.

We're seeking a proactive self-starter who naturally brings innovation solutions to the table. You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, with a heavy emphasis on experimentation, optimization, and scaling to achieve sustainable business expansion; essentially, their primary goal is to find repeatable methods to attract and retain customers for a SaaS product using a data-centric approach.

If you thrive on hitting the ground running, this role is tailor-made for you.

Responsibilities


Strategic Planning

Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success.

Campaign Execution

Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.

Lead Generation

Designing and implementing lead generation initiatives to attract qualified potential customers.

Customer Acquisition

Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups.

Customer Retention

Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers.

Data Analysis & Reporting

Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies.

A/B Testing & Experimentation

Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI.

Collaboration with Cross-Functional Teams

Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.

Requirements

• 3+ years of hands-on experience as a SaaS growth marketing professional
• Deep understanding of SaaS business models and customer lifecycle
• Experience with the AARRR Funnel / Pirate Metrics
• Proficiency in digital marketing channels and tactics
• Data analysis and interpretation skills
• Strong analytical and problem-solving abilities
• Experience with marketing automation tools
• Excellent communication and collaboration skills
• Ability to think creatively and experiment with new marketing strategies
  
  
  

Benefits

• Base Salary + Cache Rewards
• Work from anywhere in the world
• Loose vacation policy
• Flexible work hours
  
  

Please note this role is for our portfolio company emailable.com

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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